The Asia/Australasia Region Experiences the Most Growth in the Soft Drink Market, While Western Europe is the Only Region to Experience a Decline in Sales

(PRWEB) December 19, 2005

Research and Markets (http://www.researchandmarkets.com/reports/c29601) has announced the addition of Zenith International’s latest report: Global Soft Drinks 2005 to their offering.

Soft drinks worldwide continue to forge new growth opportunities. The five soft drinks categories covered by Zenith's updated 2005 report – bottled water, carbonates, dilutables/concentrates, fruit juice/nectars, and still drinks – have had mixed fortunes across the globe. However, as a combined category, soft drinks overall remain a sustainable growth proposition, achieving 3.5% volume growth in 2004.

Overall, soft drinks have witnessed the most growth in the developing market of Asia/Australasia, achieving an 8.7% increase in volumes in 2004. Elsewhere the Middle East grew by 6.5%, Africa by 6.0%, East Europe and Latin America by 4.4% each, and North America by 2.7%. West Europe was the only region that recorded a fall in consumption during 2004, declining by 2.6% during the year, due to the poor summer.

Asia/Australasia, together with other emerging economies, should remain the major growth drivers for soft drinks globally in the years to come. Economic obstacles and climate fluctuations will, of course, present numerous challenges, but the outlook for global soft drinks is as strong today as it has ever been.

All the information in Zenith International's new 258-page Global Soft Drinks Report 2005 is also featured online at the company's http://www.globaldrinks.com website. Report purchasers receive a 12-month subscription to global soft drinks market updates. Together, the report and access to http://www.globaldrinks.com provide a wealth of insights into global soft drink consumption patterns.

Utilising the website at http://www.globaldrinks.com, purchasers of the Global Soft Drinks Report 2005 are able to manipulate information according to need. Information in the online database at http://www.globaldrinks.com is also updated regularly to provide users with the latest snapshot on global developments.

The Global Soft Drinks Report 2005 presents data broken down to 5 sectors exploring 7 world regions and 75 countries across 11 years, and is comprised of 2 main sections:

1. Historic market analysis – a full market commentary provides in-depth analysis of trends covering regional dynamics, global rankings, analysis of the fastest growing areas and major global developments. Information is presented at a range of levels, by country, region and segment represented as consumption in million litres, consumption per person in litres, and consumption and consumption per person percentage change.

2. Forecast market analysis – expert analysis provides the best available projection of market growth. As with the historic market analysis – information is presented at a range of levels, by country, region and segment represented as consumption in million litres, consumption per person in litres, and consumption and consumption per person percentage change.

For more information visit: http://www.researchandmarkets.com/reports/c29601

Laura Wood

Senior Manager

Research and Markets

Fax: +353 1 4100 980

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