Brook Group Announces RAD Prototyping, Reducing Web Design Costs by 20 Percent

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Brook Group offers a fully interactive Web design prototype that helps clients visualize how their site's content will be organized. This rapid development mode can reduce project cost and length by up to 20 percent.

Brook Group, LTD introduces RAD prototyping, an advancement in easy to use Web site design and content development (http://www.brookgroup.com/rad). Using Brook Group’s award-winning Tacklebox® content management system and a flexible Web page layout, RAD allows Brook Group clients to quickly and easily organize their content into a fully interactive Web prototype that helps them visualize how their site’s content will be organized.

“Content is often relegated to the end of the design process, but it’s the most important aspect of a site. People visit Web sites to get information. That information is the basic building block from which the design should grow,” says Kara Brook, President of Brook Group (http://www.brookgroup.com/karabrook.html).

“This is not really a new idea. Content management was a new idea in 1995 when the first prototype for Tacklebox was drawn up. I had a vision to provide a tool through which our clients could manage Web site content without having to learn HTML. Using Tacklebox as the engine for the RAD tool brings information architecture into 3 dimensions, making Tacklebox a tool for content visualization.” (http://www.brookgroup.com/tacklebox)

The RAD process allows Brook Group clients to gather content and visualize navigation at the same time in rapid development mode. Most Web site design companies rely on elaborate content lists and navigation diagrams that then must be translated into HTML. Through RAD prototyping, Web site owners can quickly and easily build a working prototype of their site, creating a navigation structure and entering actual content through an easy-to-use word processor-like editing tool.

"Three days after using the tool, our first RAD client e-mailed to say how happy she was to see her content in place so fast. Being able to click through it, even in this basic way, immediately showed her where content holes were," says Brook.

Designed by information architects and usability experts, the interface is simple and intuitive, making the process smooth and providing a prototype in as few steps as possible. Content entered into the Tacklebox prototype site can be moved directly into the final site, whether it is a Tacklebox-driven or an HTML site.

Tacklebox is a Java-based Web content management system. The RAD tool resides on National Security Agency-approved servers and each RAD site is configured for specific Brook Group clients.

“We’ve invested over two million dollars in the Tacklebox tool to make sure it outperforms the competition,” says Brook.

Learn more about RAD prototyping at http://www.brookgroup.com/rad.

For a free demonstration of the Tacklebox tool, visit http://www.brookgroup.com/demo.

About Brook Group

Brook Group, LTD (http://www.brookgroup.com) is a strategic Customer Experience Design firm, near Washington, DC, specializing in Web design, content management, and application usability engineering. Brook Group provides information architecture and user experience solutions that help organizations streamline internal efficiencies and increase market share. Established in 1983, the firm has earned its impressive reputation with over 20 years of innovating customized communications and Web "experienceware" solutions that help businesses, non-profits and federal clients reduce costs and increase productivity. Brook Group also provides best of breed branding, Search Engine Optimization and Internet marketing.

Major Clients include: America Online, Verisign, Education Lending Group, The Executive Office of the President and the White House Office of Management and Budget.

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Kari White
Brook Group
410-465-7805
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