Sportsya to Become Official Sports Channel of HMI’s Batanga.com

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Sportsya gains access to HMI’s 2.5 million monthly unique visitors consolidating its position as a leading producer of interactive sports content for the US Hispanic consumer.

Sportsya, the leader in production and distribution of Spanish sports content, signed an agreement with Hispanic Media, Inc. (HMI), the leader in online Hispanic content, to become its official sports channel. Through this agreement, 2.5 million monthly unique users of HMI will have access to the most extensive sports coverage produced by Sportsya, a highly regarded name in sports in Latin America and among Hispanics in the United States.

For Daniel Canel, President and CEO of Sportsya, “the alliance makes us all strong; it allows Sportsya to continue expanding it sports coverage and become a stronger supplier of content for different media outlets, from internet to television, from radio to mobile. This is one more vote of confidence that supports the high-quality journalistic content of Sportsya.”

“Our focus on passion-driven online content for US Hispanics led us to Sportsya as a natural partner in the sports arena. Furthermore, this alliance is another step in consolidating Batanga.com as the premier online destination for US Hispanics,” said Rafael Urbina, founder and CEO of HMI.

This new alliance is another in the list of successful contracts this year for Sportsya, which reflect the company’s growth and its constant commitment to offer the best in sports coverage to the different markets and media. Currently, Sportsya offers its mobile service TITULARES AL MOMENTO (a Telemundo affiliation) which allows thousands of customers nationwide to receive their sports coverage on their cell phones. Sportsya also offers in GolTV (a soccer-only channel) the latest news and scores through its Sports Ticker or barra de noticias, which is also offered by the Argentinean sport channel América Sports.

About Sportsya

Sportsya was founded in 1998 as a sports site in Spanish, http://www.sportsya.com, and it is owned by Sports International Group (SIG) LLC. Through its divisions, Sportsya covers a wide range of sports events worldwide, it distributes multimedia sports content, and promotes it in the US and Latin America. With its headquarters in Miami, FL and regional offices in Buenos Aires and Mexico plus correspondents in the major sports arenas in the world, Sportsya is associated with the Mexican sport giant Grupo Estadio W.

http://www.sportsya.com

About HMI

Hispanic Media, Inc. (HMI) is the result of the recent merger between Planeta Networks and Batanga.com. HMI exclusive focus is developing interactive content for the US Hispanic online consumer and does so through its flagship Batanga.com multimedia site, offering original Latin music, sports, autos, film, fashion and news content to a growing audience of over 2.5 million monthly unique visitors.

Sportsya Contact

Diana Montoya G.

PR & Communications

(305) 546-6208

HMI Contact:

Rafael Urbina

CEO

(305) 790 2452

Troy McConnell

COO

(336) 669-6065

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Troy McConnell
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