DuPont™ Teflon® Releases Two DRTV Spots Created by Atomic Direct

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Atomic Direct today announced that it has begun airing two direct response spots for cookware featuring Dupont™ Teflon® brand non-stick finishes. Both are 60-second spots that use rebate offers to drive consumers to retail.

Atomic Direct today announced that it has begun airing two direct response spots for cookware featuring Dupont™ Teflon® brand non-stick finishes. Both are 60-second spots that use rebate offers to drive consumers to retail.

The first spot features the newest Teflon: Teflon® with Radiance technology. Cookware with this non-stick surface heats more evenly and reaches cooking temperature more quickly. Teflon® with Radiance technology is also highly durable and delivers the traditional cooking and cleanup advantages of Teflon. Viewers are offered a $10 rebate good on purchases of Philippe Richard Ultra™ cookware at Linens ‘n Things stores nationwide.

The second spot features Farberware® brand cookware products with the highly durable Teflon® Platinum non-stick surface. Consumers are invited to call for a rebate certificate offering a free skillet with the purchase of two qualifying open-stock items.

“We’re pleased that a top housewares brand is utilizing the power of DRTV. These two spots will help that brand stand out -- and build awareness for two exciting new products,” said Doug Garnett, president of Atomic Direct.

About Atomic Direct, LTD

Based in Portland, Oregon, Atomic Direct is a boutique DRTV agency with a unique vision of the power DRTV delivers for brand and retail products. Atomic was founded in 1998 by former Tyee executive Doug Garnett. Atomic’s clients include Rubbermaid, DuPont, Alberto-Culver, Drill Doctor and White’s Electronics. For more information, visit http://www.atomicdirect.com.

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Jack Rubinger

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503-788-7325

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