Need Creativity at the 11th Hour? - ThoughtOffice Brainstorming Software Provides Key with 9,523,680 Words and Images for Fast, Creative Ideas

The Big Island, Hawaii (PRWEB) January 2, 2006

Many creatives in advertising, blog writing, news and presentation thrive on the pressure that comes from the "11th hour" - that period of time just before the deadline that forces creative output. A new program from ThoughtOffice Corporation, called ThoughtOffice Brainstorming and Creativity Software claims to act as a creative catalyst to help accelerate the process of new idea development and presentation. A single word entry into the software taps 9,523,680 word, phrases and images to provide instant ideas, then presents them in a visual outline and slideshow for distribution to an audience.

"We've been working in this realm known as 'word association' since 1992, and using this approach to drive the creative process" says Mark Alan Effinger, CEO for ThoughtRod.com. "With ThoughtOffice, we believe 'creatives', those folks tasked with generating consistently rich and effective creative content, now have a power-tool which will help them stay at the peak of their creative output".

The program, a Windows 2000 and XP, Vista, and Macintosh OSX software application, provides a simple interface into four web-databases. These databases contain 1-million word associations, 9,523,680 internet searches, word synonyms and fresh photo images, and are updated weekly with new content to keep them relevant.

Word Association, as the process is known, is used by creatives as a way to stimulate and connect ideas. The process begins with a single word or phrase, and then associated words and phrases pop-up from the original. Eventually a long thread of ideas, in words, colloquialisms, phrases and images come together into multiple ideas.

ThoughtOffice Brainstorming Software also promises to address the organization and presentation of the idea through a companion interface known as the Session Window. The integrated program provides an outline of the creative process, with additional editing controls and branding. In addition, a SlideShow Presenter allows the user to display the ideas much like Power Point, right from the computer. Additional export options make printing to PDF and HTML a one-click process.

"We believe there is a long way to go before the creative process is truly refined in software" mentions David Lockman, ThoughtOffice Product Specialist. "But programs like ThoughtOffice can certainly provide an edge, especially when an individual needs lots of good ideas quickly, and a way to share them that is beyond flailing arms and expensive artists' comps".

The program is priced at $97, with expanded versions that have modules for specific markets such as Advertising, Business Planning and Conflict-Resolution ranging from $149 to $499. The programs can be seen at http://www.thoughtrod.com.

About ThoughtOffice
ThoughtRod.com is the strategic development channel for ThoughtOffice programs. The company was founded in 2004 by a former Inc. 500 company executive and nine-time serial entrepreneur, Mark Alan Effinger. ThoughtOffice leverages Internet and software applications into "Rich Content", the valuable output of ideas and "individual intellect" turned into useful products and services. ThoughtOffice is the result of years of research into the creative process. The company can be reached on the web at http://www.ThoughtRod.com, or by calling 360-450-6888.

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