Make This Year's Weight Loss Resolution A Reality

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Brand New You 10/10 Challenge is a flexible, convenient approach to weight management.

I wanted to lose at least 10 pounds before becoming pregnant with our second child

Sixty-five percent of the U.S. population welcomes the New Year on a diet, but only 20 percent can report ‘very’ or ‘extremely’ successful and maintained results, according to a January 2004 study by American Sports Data, Inc. Deprivation of foods, impractical dieting methods, return to post-diet eating routines and lack of physical activity, are all suggested barriers to continued weight loss*.

Now there’s an anti-resolution solution to these dieting hurdles, packaged in a free, online-based weight loss program that allows participants to lose weight at a healthy rate – 10 pounds in 10 weeks. The Brand New You 10/10 Challenge ( encourages a personalized approach for a lifetime of weight management by balancing daily caloric intake with suggested exercise output — all while savoring simple food, great taste, cooking creativity and convenience.

Brand New You 10/10 Challenge participants don’t even have to venture farther than their pantries to get started. The program’s daily menu plans ( include favorite everyday brands, such as Green Giant®, Yoplait® and Progresso®.

“The point of differentiation for the Brand New You 10/10 Challenge is not only that it’s free, but it utilizes foods and brands your entire family already knows and loves,” said Andy Haversack, Manager, Brand New You. “Unlike other diet plans, the Brand New You 10/10 Challenge is easy to stick with, because instead of depriving yourself, you are eating a wide variety of great-tasting and convenient foods.”

Past participants, such as Rae Dawn Biegel of Saugerties, New York, credit flexibility and convenience for their success on the Brand New You 10/10 Challenge program.

“I wanted to lose at least 10 pounds before becoming pregnant with our second child,” says Biegel. “I had a difficult time losing the baby weight from the first child and was finally able to after completing the Brand New You 10/10 Challenge. The recipes were great and, because the program uses everyday foods, it allowed my husband and me to eat together.”

Getting started on the Brand New You 10/10 Challenge is easy. Just visit and register for the free program. After completing a brief personal profile, participants are given 10 weeks of personalized daily meal plans developed by registered dietitians and experts in the Betty Crocker Kitchens. These personalized meal plans are designed around a recommended daily caloric allotment based on Body Mass Index (BMI based on reported height, weight, gender and activity level). The personalized menu plans are created for a safe and healthy weight loss of one pound per week.

The Brand New You Web site is a useful resource for 10/10 Challenge participants throughout the program. The site features information on calorie control ( and advice on sustaining a fitness regimen, with the goal of helping individuals lose and maintain a goal weight. Participants will also find a section full of downloadable coupons for great savings on products which are included in the 10/10 Challenge meal plans.

  • Source: State of Michigan Web site, Suggestions provided by the Michigan Surgeon General.

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Heidi Geller
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