Allan is one of a handful of people instrumental in leveraging the Internet within the automotive industry. I always appreciate being around Allan as he understands the leading edge of what is happening in the auto retailing business and sticks with it
CINCINNATI, OHIO (PRWEB) January 4, 2006
CallCommand, a leading provider of web-based communication solutions to automotive retailers nationwide, today announced that VP of Strategic Partnerships, Allan Cooper, was recently honored by JD Power and Associates as a pioneer of the automotive Internet revolution. Cooper, a founding investor and board member, is now working with CallCommand to pioneer voice marketing, a new developing trend.
“Allan is one of a handful of people instrumental in leveraging the Internet within the automotive industry. I always appreciate being around Allan as he understands the leading edge of what is happening in the auto retailing business and sticks with it,” commented Charlie Vogelheim, Vice President Automotive Development with JD Power & Associates.
Cooper was recognized by JD Power and Associates for his pioneer efforts as Director of Internet and Fleet Operations at Barwick Chrysler Jeep Dodge, where in 1995 he established one of the first Internet sales departments in the country. This quickly grew into one of the largest in the US and became the blueprint for other dealerships to follow.
According to John Honiotes, who at the time was VP Dealer Relations at autobytel.com, Barwick was one of the first dealership to sign up with autobytel.com and Cooper established such a successful Internet Sales Department that autobytel.com toured him around the country as a model for other dealerships to learn from.
Honiotes has stayed in close contact with Cooper and is now leveraging his expertise to promote Targeted2020.com, Honiotes’ newest venture. Honiotes also promotes a classic car show each weekend in Orange County, California and uses CallCommand to contact over 500 auto enthusiasts to inform them about the event.
According to Honiotes, CallCommand has opened up an enormous reach; “it has such a personal effect. I have people approach me at shows all the time. They slap me on the back and tell me thanks for the call,” Honiotes commented.
“Ten years ago we asked dealers to have an open mind and explore opportunities of something new with the Internet; it’s the same now with voice messaging. The power of voice strikes a parallel but also heralds a shift; consumers still want that personal touch. While the Internet has changed the nature of retail, the pipeline of vehicle sales will always be based around personalization,” said Honiotes.
Allan Cooper’s success as a pioneer in Internet sales is based on following up with prospects in a quick and efficient manner, as well as maintaining a relationship throughout their ownership lifecycle. As a leader in Voice Marketing, Allan is teaching dealers and OEMs throughout the country to deliver that timely and professional follow up by using their voice; the Voice of Authority. “The world has become so fast-paced that people no longer take time for that personal contact, which is essential in providing superior customer service,” Cooper commented.
“The Power of Voice should not be overlooked. The effectiveness of traditional marketing is undergoing a complete shift as consumers are overwhelmed with direct mail, emails and other traditional media promotions which oftentimes have limited success. Most will listen to a voicemail, however – it delivers a dimensionality that allows for the expression of emotion; a personal connectivity to clientele that is impossible with other media applications,” Cooper added.
Cooper will be addressing dealers at the JD Power and Associates NADA roundtable in Orlando, Florida, February 9-10 and will also be present at the convention, February 11-14 at CallCommand’s booth 3643.
Call Command™ is a leading provider of communication solutions for retailers, businesses and government agencies.
Their patent pending technology decreases marketing and communication costs while simultaneously improving customer responsiveness. All of their solutions are fully web-based and do not require hardware, software or telephony equipment.
Since its founding in July of 2002, the company has grown to over 4000 users in seven different industries and continues to grow daily.
CallCommand is revolutionizing the way companies communicate with their customers and prospects.
Using CallCommand’s products and services, organizations throughout the country are improving their owner loyalty, frequency of purchase and dollars spent per visit.
For additional information please contact Allan Cooper at phone: 949-903-3777, visit CallCommand’s web site at http://www.callcommand.com, log onto any search engine (i.e.: Yahoo, Google, MSN) and type the word “CallCommand” or visit CallCommand at NADA 2006 in Orlando at booth 3643.
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