New Albuquerque Ad Agency “3” Announces First Clients, New Hire

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Fast-growing, four-month old New Mexico advertising/design firm sees strong growth after opening its doors.

Albuquerque’s newest full-service design and advertising agency, 3, opened doors on September 1, 2005, and already has a list of more than 10 clients from New Mexico and around the country. The firm has also hired Melissa George as its production manager.

3 was founded by Chris Moore, former management supervisor at McKee Wallwork Henderson, Sam Maclay, former vice president and creative director at Rick Johnson & Company, and Tim McGrath, former design director at Rick Johnson & Company.

3’s New Mexico clients include the Center for Prenatal Development, Land Rover of Albuquerque and Santa Fe, Del Norte Credit Union, and Southwest Learning Centers, among others. Out-of-state clients include Florida real estate developers Miami Road Partners, Montana general contractors Measure Twice, and California-based apparel line Old Guys Rule.

“Opening a new business can be a challenge, and a bit scary, but already we are establishing a strong base of clients, “ said Chris Moore, 3’s strategic director. “We’ve been fortunate to work with smart businesses who are seeking what we have to offer – strategically based, insightful ideas.”

3 is preparing for the launch of several client campaigns and websites that were completed in late 2005. Some of this work can be viewed at

“We’ve seen that more than ever, clients are looking for collaborative relationships with their marketing partners, “ said Sam Maclay, creative director of 3. “It seems to be the way business relationships are headed, and we intend to grow by attracting clients who view their agencies as teammates.”

In January 2006, the firm plans on expanding its existing offices to accommodate the new growth as well as future new hires.

“We’re grateful to have the opportunity to build our business here in Albuquerque, “ said 3 Design Director Tim McGrath. “Obviously, New Mexico is on the cusp of big things, and we want to do everything we can to help the business community move forward.”

About 3

3 is a full-service advertising and design firm based in Albuquerque, New Mexico. The firm’s partners have years of award-winning experience in branding, marketing and advertising/design for retail, healthcare, financial services, tourism, destination marketing, gaming, packaged goods, real estate, automotive, technology, agri-business, e-commerce, public service, and social cause categories. Website:


Chris Moore, Strategic Director



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