Consumer Loyalty Grows By Over 295 Percent at Pricefish.com Comparison Shopping Site

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A significant increase in return visitors of over 295 percent is a key indicator that comparison shopping search engine Pricefish.com is achieving success in building brand awareness and overall name recognition.

Attracting new customers is difficult for most every business. However, keeping them coming back is perhaps an even greater challenge. Comparison shopping website Pricefish.com has been successful on both counts, they attract new shoppers daily and retain many of them, who return to the website again and again. The Company reports that its “loyalty index”, a measure of returning visitors for a given time period, has increased by over 295 percent.

“Building a recognizable brand is very important to Pricefish.com”, stated Mark Dresner, President of Pricefish, Inc. “I believe that Pricefish.com is the only comparison shopping site taking this fundamental approach. We have added many new features, shopping categories, and merchants to Pricefish, and created a really easy to use and valuable service that successfully attracts and retains visitors. Shoppers recognize, remember and visit Pricefish.com when they shop online. It is our goal that people will stop shopping and start ‘Pricefish-ing’ at Pricefish.com.”

Pricefish has just completed a successful Holiday Season marketing blitz that included radio advertising, a sweepstakes and online advertising throughout December 2005. Hitbox Professional web analytics by WebSideStory were used for the analysis that compared start and end dates of the December marketing and branding campaign.

The Company plans to continue with its current marketing themes, ‘Before you shop online, Pricefish it first at Pricefish.com’ and ‘Don’t just shop, Pricefish It’, in 2006.

About Pricefish, Inc.

Pricefish, Inc is the creator of Pricefish.com, an innovative online comparison-shopping and information delivery tool, which assists online shoppers to easily find, compare and purchase items from a variety of online merchants. Shoppers can search for items in a number of categories including: Photography, Electronics, Apparel, Jewelry, Home and Garden, Computers, Movies, Toys, Tools, Appliances, Luggage, Furniture and much more.

Pricefish.com streamlines the process of comparing product features and finding the best overall price, for millions of products in a number of different categories, from customer-rated merchants. In addition, Pricefish.com incorporates unique multi-media features and other useful content all designed to achieve the ultimate shopping experience – for both consumers and merchants. For more information about Pricefish, Inc. please visit: http://www.pricefish.com

Contact:

Pricefish, Inc. Media Relations Department

(646) 330-4972

Fax: (480) 275-3645

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