SmileMakers' New Website Design Enhances Usability

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The launch of SmileMakers' new website offers educators improved functionality, making online shopping easier and more convenient.

SmileMakers, a wholly owned subsidiary of Staples, Inc., announced today the launch of its enhanced website.

The new website was created to make the Company's corporate presence clearer and online shopping easier, from search to purchase.

SmileMakers services more than 250,000 customers, 25 percent of which are web-savvy teachers. The first in a series of market-specific web launches, the education-specific site has been designed to provide teachers with more user-friendly navigation, simpler search capability and easier checkout.

This new site is part of the company's commitment to online shopping that meets the needs of busy, time-pressed customers. SmileMakers strives to be a one-stop-shop for its diverse customer base.

This newly redesigned site reflects the Company's push towards being the leading online retailer in its market as well as a service leader with its 100 percent satisfaction guarantee.

"We are committed to always exceeding our customers' expectations," said Kelli Edwards, general manager of SmileMakers. "The new design not only features a more clean-cut appearance, but it will help our customers more easily search our extensive product offerings."

In the next three months, another phase of enhancements is planned with a focus on additional markets.

About SmileMakers

SmileMakers, a business unit of Quill Corporation, is the market leader in fun and innovative children's giveaways to professionals who interact with, encourage, and reward children. For over 25 years, the Company has provided "great prizes for great kids" with a 100% satisfaction guarantee to its valued customers. With free samples included in every order and superior service, SmileMakers prides itself on always giving the customer something extra. SmileMakers is a wholly owned subsidiary of Staples, Inc.

About Quill

Founded in 1956, Lincolnshire, Ill.-based Quill Corporation is the nation's largest business-to-business direct marketer of office supplies, which includes furniture and technology products. Quill provides award-winning customer service, receiving the 2004 "Circle of Excellence" Platinum Award by and being named 2003 I.Merchant of the Year by Catalog Age. Quill has 11 regional distribution centers throughout the U.S. to ensure next-day order delivery and serves customers through its catalog, direct sales organization, 1-800 number, and online at Quill Corporation is a wholly owned subsidiary of Staples, Inc.

About Staples

Staples, Inc. invented the office superstore concept in 1986 and today is the world's largest office products company. With 65,000 talented associates, the company is committed to making it easy to buy a wide range of office products, including supplies, technology, furniture, and business services. With 2004 sales of $14.4 billion, Staples serves consumers and businesses ranging from home-based businesses to Fortune 500 companies in 21 countries throughout North and South America, Europe and Asia. Headquartered outside of Boston, Staples operates approximately 1,716 office superstores and also serves its customers through mail order catalog, e-commerce and contract businesses. More information is available at


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Ken Gaebler
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