Gets Chicago's Tim Flatland Closer to Owning His Own Bentley

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Advertising on the web just got a little funnier.

Chicago based entrepreneur, Tim Flatland is 900,000 pixels away from owning his dream car. His site,, sole purpose is to provide enough revenue to purchase himself “a really nice car that I blatantly shouldn’t be driving…” The best part about it, he’s not trying to hide it at all.

The site (and others like it) sell advertising in a unique and clever way, pixel by pixel. A pixel is basically (depending on your screen resolution) the size of dot (“.”). Each advertising space is about the size of 100 of these dots. Advertisers can purchase as many of these squares (100 pixels) as they want, and then upload and image representing a link to their site.

As of this press release he’s sold 50 plus thousand pixels, ranging from $.10 to $1 per pixel. One new advertiser referred to it as “viral advertising”, where news of is spreading across the internet; “This is exactly what we hope happens… advertising on a site like this, with it’s let’s just say creative approach, is bound to bring a lot of traffic. Being apart of it in its initial stages has been fun.”

Some might question the sites moral aspect, but there’s no questioning its motive, as it’s all in the name:; “I’m not claiming to use the money for anything other than purchasing materialistic items that far exceed my pay scale… right now, a new Bentley is high on the list,” claims site owner Tim Flatland.

The comedic side of his “aspirations” aren’t lost… every page from “The Story” to the “FAQ” evokes a bit of laughter.

All joking aside, he and the other pioneers of pixel advertising might just be on to something.

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Tim Flatland