This Valentine’s Day Singles Give Their Heart a Workout

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Single women and men who enjoy physical fitness, sports and an active lifestyle may find relief from the “One Size Fits All” online personals at a new breed of thematic web sites.

Seekers of the perfect mate on this site need not have the abs of Brad Pitt, the legs of Angelina Jolie, nor even work out daily, although many do. But they must stay active on a regular basis and appreciate an active lifestyle. The idea is that narrowing the field to fitness enthusiasts increases the odds of finding the perfect partner.

There are close to 100 million single adults in the United States. Of those, 17 million visited online dating sites in 2002 and those numbers are predicted to double by 2006 - according to SiliconValley.com. This Valentine’s Day, millions of single women and men may be looking for mates online – each one of them intent on finding a valentine who possesses their same goals, interests, pursuits and passions. To help single adults avoid wasting hours of time sifting through generic online personals, Internet dating services are moving in the direction of becoming more thematic and focused. For example, fitness and sports-minded singles can save time and find compatible partners by honing in on a new category of online dating services that cater to their needs.

A far cry from the generic adult personals of yesteryear, these next generation services are helping single adults find harmonious matches in a fun, private, secure environment. According to Chris Mattioli, president of Fitness Singles, “Seekers of the perfect mate on this site need not have the abs of Brad Pitt, the legs of Angelina Jolie, nor even work out daily, although many do. But they must stay active on a regular basis and appreciate an active lifestyle. The idea is that narrowing the field to fitness enthusiasts increases the odds of finding the perfect partner.”

Single women and men focused on fitness come in many varieties. They can be personal trainers or bodybuilders, but they can also be individuals who are interested in running, golfing, surfing, yoga, or a myriad of other sports. They can be novice or pro. They might just enjoy working out at the gym daily. The common denominator is simply a passion for activity and physical fitness.

Fitness Singles makes it easy to find compatible active interests among potential partners with a choice of 79 different categories such as running, bodybuilding, tennis, golf, swimming, and almost every sport imaginable. At the service – where it is free to join, create/search profiles, and tease others via a “Show Interest” button – members can also search by age, location, fitness interest, or a keyword in multiple categories such as appearance or lifestyle.

Beyond email, live audio/video, instant messaging and a “Who’s Online” feature which allows subscribers to send messages to anyone who’s currently online, Fitness Singles users also have the unique opportunity of seeing who viewed or saved their profile and contacting them at their discretion. Other popular features include a “Who’s New” list and “Top 25” lists by fitness category, gender, and overall.

The Cupid of the 21st century is much more advanced than the chubby-cheeked cherub of old. While eyes may still be meeting across a crowded room, they are also busily reading email-based valentines. The selectivity provided by these new theme-based websites could be a welcome timesaver for singles who are searching for that special partner. It may increase the chances of Cupid unleashing his arrow in their direction on Valentine’s Day – without the need to sort through thousands of inappropriate online personals.

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Chris Mattioli
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