Cartridge World Inks Deal with J. Stokes & Associates Advertising

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Bay Area firm hired as cartridge-refilling franchise’s first agency of record.

J. Stokes & Associates Advertising today announces that it has been named the agency of record for the Northern California region for Cartridge World North America. The firm will lead Cartridge World’s first broadcast effort in Northern California, which will officially launch the brand in the region. The campaign is expected to begin later this month.

Cartridge World is the first retail cartridge-refilling concept to take on manufacturing giants such as HP, Lexmark and Cannon. In addition to providing refill services, the franchise of more than 1,000 locations worldwide deals in compatible and original manufacturer cartridges for inkjet printers, laser printers, fax machines and photocopiers, as well as fax machine and copier supplies.

Founded in Australia in 1991, Cartridge World opened its first store in the United States in August 2002, and now has nearly 330 retail locations across America. Currently, Cartridge World has 20 locations in Northern California, a number that is expected to double in size in 2006. Cartridge World says that J. Stokes & Associates’ experience working with fast growing brands set them apart from the competition.

"Cartridge World is awarding an average of one franchise a day, and we are rapidly gaining the reputation as ‘the’ retail cartridge refilling service provider in nearly every market we enter,” said Jake Brown, chief operating officer of Cartridge World Northern California. “J. Stokes’ specific expertise and track record in building and growing franchise brands in California and the West makes them a perfect fit as we launch our brand to consumers in Northern California.”

J. Stokes & Associates — which has developed successful market-by-market communications strategies for a number of top retail brands, including SUBWAY?, SpeeDee Oil Change & Tune-Up, UPS Store and Site for Sore Eyes — says the opportunity to launch Cartridge World in Northern California is particularly appealing because it allows the agency to get involved at the ground level and play an integral role in the franchise’s growth.

“We’ve helped foster a number of now-successful franchises at the early stages of their development,” said Dan Stokes, executive vice president of J. Stokes & Associates. “Many of the clients who came to us with a handful of locations are now well-oiled marketing machines with hundreds and in some cases thousands of locations that continue to enjoy record growth. It takes prudence, creativity and tenacity to build a successful, long-term marketing strategy for franchise operations. We look forward to helping build the Cartridge World brand.”

About J. Stokes & Associates

Today and for the last 30 years, J. Stokes & Associates Advertising has employed an integrated approach to creative, media and promotional strategies for its clients, market-by-market or nationwide. With a customer-centric culture, the firm applies the disciplines of communication with sharp focus, delivering the brand’s message when and where it can derive maximum advantage. While J. Stokes & Associates has won numerous creative awards and received national recognition for its efficiency, the agency’s real success is evidenced by the bottom line increases that its clients enjoy. For more information, visit the J. Stokes & Associates Web site at


Jennifer Whitty

J. Stokes & Associates


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