San Diego-Based Production Company Brings Life to Nursing Reality TV

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RAW Productions, a multimedia production company headquartered in San Diego, CA, is breathing audio/visual life into an innovative new reality show about six nurses in Southern California, addressing the current worldwide nursing shortage.

RAW Productions, a multimedia production company headquartered in San Diego, CA, is breathing audio/visual life into an innovative new reality show about six nurses in Southern California.

Partnering with national nurse staffing company Access Nurses, RAW Productions brings its history of resourceful technological production to 13 Weeks, a show chronicling the lives of traveling nurses, mobile healthcare professionals whose peripatetic careers are dictated by the growing demand for nurses across the country.

Crafted in the tradition of programs like The Real World, 13 Weeks follows both the professional and private lives of a group of nurses rooming together in a Newport Beach Mansion. The uniqueness of 13 Weeks lies in the fact that it is designed to function not only as entertainment, but also as a recruiting tool for Access Nurses.

To accomplish this innovative mission, Access Nurses called upon RAW Productions, a company with consummate experience in handling the needs of clients from both the business and artistic ends of the spectrum. RAW's industry expertise comprises the technological savvy of some of the region's most prodigious talent. Creative Director Ross Hendler notes that the company's successes are owing entirely to the quality of its staff. Says Hendler, “Bar none, with the right people anything can be accomplished.”

RAW Productions prides itself on being at the forefront of its field, capable, despite its modest size, of producing on the same level as the industry's top companies. “We like to think of ourselves as a small company producing big results,” says Hendler.

Big results were needed for 13 Weeks, “webisodes” of which now are airing weekly on http://www.nursetv.com. Filming challenges included negotiating technically difficult hospital settings, as well as effectively capturing the drama and thrills of the nurses' everyday lives.

RAW Productions and Access Nurses are currently in the midst of landing a spot for 13 Weeks on television (the full show will be ready for release in 2006.) The program has already seen media coverage in the likes of the Los Angeles Times, CNN and CNBC.

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