Digital Photo Printing: Is There Life After the 4 x 6-Inch Print? Lyra Imaging Symposium Tackles New Photo-Printing Landscape

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The 2006 Lyra Imaging Symposium, to be held January 23–25, 2006, at the Rancho Las Palmas Marriott Resort and Spa in Rancho Mirage, CA (http://www.lyra.com/symposium), will feature a comprehensive segment on consumer markets, including insightful research and analysis on the myriad of choices faced by consumers of digital photography. Register online at http://www.lyra.com/symposium or by calling 1-617-454-2612.

What do consumers do with digital photo prints? The 2006 Lyra Imaging Symposium’s (http://www.lyra.com/symposium) comprehensive segment on the consumer imaging markets will offer insightful research and analysis on how consumers’ photographic habits that remained unchanged for nearly a century have now been thrown into chaos by digital technology. Long accustomed to a well-defined set of products and services offered by a handful of manufacturers and retailers, photographers now face a market packed with a myriad of constantly changing photo devices and services offered by hundreds of manufacturers and retailers. The Symposium will be held January 23–25, 2006, at the Rancho Las Palmas Marriott Resort and Spa in Rancho Mirage, CA.

Charles LeCompte, president of Lyra Research and director of Lyra’s Digital Photography Advisory Service explains, “It’s chaos out there in the digital photography market. Nobody yet knows just what things will look like when photo habits finally settle down, least of all the many companies chasing the one reliably profitable product in the industry—the photo print. The fact is, however, this is a finite market, and the survivors will be those companies that are preparing now for life after the 4 x 6-inch photo print.”

The 2006 Lyra Imaging Symposium’s coverage of digital photo printing includes LeCompte’s presentation, “The Big Picture: What Happens to Photo Prints?” which discusses:

· the dynamics that drive photo printing;

· how customers are responding to the proliferation of photo-printing options such as paid and unpaid online services and various types of retail photo printing; and

· how photo printing will be affected by the emergence of a multitude of electronic photo-viewing devices such as the iPod Photo, Epson’s photo viewer, camera phones, and even cameras themselves.

In addition to Charles LeCompte, speakers featured in the Symposium’s consumer markets segment include Nancy Carr, director of strategic brand alliances and vice president of Digital and Film Imaging Systems for Eastman Kodak Company, and Larry Jamieson, director of Lyra’s Hard Copy Industry Advisory Service (IAS).

This segment of the Symposium will also include “Trends in Consumer Digital Photo Printing,” an engaging panel discussion featuring speakers from across the digital photography industry. Panelists include:

· Ned Bunnell, Director of Marketing, Pentax Imaging Company

· Michael Duffett, Director of Sales Support, Ink Jet Printers, Canon

· Jeff Housenbold, President and CEO, Shutterfly

· Tom Kelley, Vice President and Chief Marketing Officer, PhotoWorks

· Harry Loyle, President and CEO, MOTO Franchise Corporation

· Gregg Patterson, Vice President, Digital Photography Experiences and Applications, Digital Photography and Entertainment Organization, Hewlett-Packard Company

Discussion topics include the following:

· What are companies doing to drive consumer photo-printing behavior?

· How will these companies deliver photo prints to their customers?

· What are vendors doing to address the barriers that continue to hinder growth in the photo-printing market?

· What are the key customer requirements that must be addressed?

· What other factors are driving consumer attitudes toward and consumption of photo printing?

How to Register for the Symposium

To attend the 2006 Lyra Imaging Symposium on January 23–25, 2006, at the Rancho Las Palmas Marriott Resort and Spa in Rancho Mirage, CA, you may register online at http://www.lyra.com/symposium, or call 1-617-454-2612 to register by phone. The registration fee is $1,595 and includes two full days of conference sessions, a presentation binder, networking breaks, meals, receptions, exhibitor showcase access, dedicated meeting spaces for networking, and a choice of complimentary recreational activities including a golf tournament, a tennis round-robin mixer, and a mini-golf outing.

Sponsors

Sponsors of the 2006 Imaging Symposium include Global Graphics, Mohawk Paper, Monotype Imaging, Xerox, Sigmatel, Software Imaging, Zoran, and 3M Electronics.

Press Access

Members of the press are welcome to attend some or all of the conference sessions at no charge. To secure your press pass, please contact André Rebelo at 1-617-454-2658.

About Lyra Research

Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra’s portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, Webcasts, and custom consulting.

CONTACT:

André Rebelo

Marketing Manager

Lyra Research, Inc.

1-617-454-2658

arebelo (at) lyra (dot) com

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