B2B technology companies are realizing that they have to invest in list development and validation to insure it is accurate and up-to-date if they are going to show any significant ROI from their direct marketing programs.
ATLANTA, GA (PRWEB) January 8, 2006 –-
Covente, Inc., a premier provider of strategic pipeline solutions for business to business (B2B) technology and services companies, today announced its new Validated Prospect Lists Development service. Since its founding in 1991, Covente has specialized in high-end Teleprospecting and strategic sales lead generation services for B2B high-tech and services companies. Covente’s new Validated Prospect Lists Development service is a part of its strategy to expand its services in areas that will help its clients more effectively build and maintain strong sales pipelines.
According to the United States Postal Service, the quality of a list accounts for 40 percent of the success of a direct mail campaign. In businesses contact names, addresses and phone numbers will be outdated within 12 months. Therefore, data acquired from lists brokers is typically inaccurate and can severely impact the results produced by sales lead generation efforts such as direct mail, event promotion and teleprospecting campaigns. Covente’s new Validated Prospect Lists Development service overcomes these challenges by building a current list of contact names, titles, telephone numbers, addresses and email information validated via a telephone call on behalf of the Covente client.
“List quality is the number one issue that can jeopardize the success of any marketing campaign; with our Validated List Development services we improved the deliverability of a client’s direct mail campaign by over 95 percent and the efficiency of a teleprospecting campaign by 57 percent,” said Simon Boardman, CEO and general manager for Covente. “B2B technology companies are realizing that they have to invest in list development and validation to insure it is accurate and up-to-date if they are going to show any significant ROI from their direct marketing programs.”
For more information on Covente and its sales lead generation solutions, visit covente.com or call 1-800-416-8710.
About Validated Prospect Lists Provider Covente
Atlanta-based Covente, a premier provider of strategic pipeline solutions, offers a comprehensive suite of services to build sales pipelines for B2B high-tech companies that will consistently support their revenue goals. Covente’s integrated campaign services include Target Market, Prospect Acquisition and Pipeline Management Services which address the challenges its clients face in building and maintaining pipelines with highly qualified sales leads. For over 12 years, Covente has worked with more than 200 high-tech companies such as Capgemini, IBM, Manhattan Associates, SAP and Timogen Systems delivering over $6 billion of revenue potential to its clients’ sales pipelines.