AffStat 2006 Report Launches at Affiliate Summit 2006

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The annual affiliate program statistics report, AffStat, was released this morning at the kickoff of Affiliate Summit 2006 at Bally’s Las Vegas.

The AffStat 2006 Report (http://www.affstat.com) launched at the opening of the Affiliate Summit (http://www.affiliatesummit.com) conference at Bally’s Las Vegas. The 2006 report is the fourth edition of this definitive study on the affiliate marketing industry.

Nearly two hundred affiliate managers from a cross-section of the industry were surveyed on their overall statistics, as well as a number of issues about their affiliate marketing channels.

Areas covered in the survey included affiliate networks, staffing, affiliate recruiting, and management for the AffStat 2006 Report.

The survey question responses are broken out by affiliate program type: bounty, pay per lead, and pay per sale.

Affiliate managers responded to the following questions for the AffStat survey:

1.Does your program have dedicated management (no other duties for affiliate manager)?

2.How many affiliates do you have?

3.How many new affiliates do you acquire per month?

4.How many click-throughs do your affiliates generate per month?

5.What is the conversion rate for your affiliate program?

6.What percent of your affiliates are active (defined as having generated at least one click last month)?

7.What percent of your affiliates earned commission last month?

8.What percent of the total transactions on your site are generated through affiliates?

9.Do you approve affiliates automatically or manually?

10.Which network(s), solution provider(s), or software program(s) do you use to track your affiliate program(s)?

11.Do you have a blog for your affiliate program?

12.What was the largest commission you paid to an individual affiliate in one month?

13.Do you permit your affiliates to bid on your trademark name(s) in pay per click search engines?

14.What types of rewards and/or incentives do you offer to your affiliates?

15.What is the biggest challenge in affiliate marketing?

16.What's your most effective method for recruiting affiliates?

17.Do you manage the affiliate program in-house or are you an outsourced program manager?

18.What is your annual salary (including incentives and bonuses)? [in-house employees]

19.What is your total monthly compensation for the affiliate program you manager (including percent of transactions if applicable)? [outsourced program managers]

The AffStat 2006 Report also includes a section where affiliates managers sound off in their own words on a variety of industry issues, a guide to affiliate recruiting, and resources for affiliate managers.

“While I most likely will never get to see the data of a network, this was a sneak peak behind the curtain and it blew me away,” commented Beth Kirsch in a recent blog entry on ReveNews (see http://www.revenews.com/bethkirsch/archives/001300.html).

“So perhaps while I can’t define exactly what affiliate marketing is, these advertisers do it in their answers about the industry,” continued Kirsch.

The AffStat 2006 Report is available at http://www.affstat.com for immediate delivery as a PDF, or a hard copy can be purchased. The hard copy edition will be delivered via FedEx (U.S. addresses only).

About Shawn Collins Consulting

Shawn Collins Consulting is an online marketing agency specializing in launch affiliate programs, outsourced affiliate program management, onsite affiliate marketing consulting, and hourly affiliate marketing consulting by phone. Shawn Collins, CEO of Shawn Collins Consulting, oversees all client accounts and manages his team of experienced affiliate marketers. In addition to affiliate program management, Collins authored "Successful Affiliate Marketing for Merchants" and publishes the annual AffStat.com Report of affiliate marketing benchmarks. Shawn Collins is also a co-founder of Affiliate Summit, an affiliate marketing conference taking place January 8-10, 2006 at Bally’s Las Vegas. More details at http://www.affiliatesummit.com.

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