TelcoBridges and Kingdom Deliver the Largest Personalized RingBack Tone (PRBT) System in China to Henan Mobile – Part of China Mobile, the World’s Largest Mobile Carrier

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TelcoBridges' cost-effective, infinitely scalable System-Blade™ and StreamServer™ products permit OEMs and system integrators to rapidly build highly competitive, carrier-class Personal RingBank Tone (PRBT) systems applicable to any 1, 2 , 2.5 or 3G mobile networks. Kingdom Telecom’s recent deployment at Henan Mobile, a division of China Mobile HK Ltd, allows for a limitless number of RingBack tones; eventually permitting Henan Mobile to offer each subscriber the possibility of using personal recordings, such as sound, a voice message or original music, to provide a more flexible and personal subscriber experience. The same platform could also be configured to support other advanced services such as video ringback tones, background audio injection, conferencing and on-demand audio and video streaming.

TelcoBridges Inc. announced today that Kingdom Telecom Network Technology Company Ltd (Kingdom Telecom) of Beijing has used TelcoBridges’ TB640 System-Blade™ and StreamServer™ products to deliver the largest single location Personalized RingBack Tone (PRBT) system in China. The recent deployment at Henan Mobile Communication Company Limited (Henan Mobile), a subsidiary of China Mobile (HK) Ltd, (whose major shareholder is China Mobile, the world’s largest mobile carrier with more than 230 million subscribers), is to meet the increasing demand for the operator’s successful “Color Ring” service. Henan Mobile, serving more than 10 million subscribers, required a robust solution to scale beyond the limits of their current system.

“As a direct result of TelcoBridges’ innovative technology, Kingdom Telecom was able to develop a flexible and infinitely scalable PRBT system in less than 3 months,” said Gaetan Campeau, President, Founder and Executive Vice-President, Worldwide Sales, TelcoBridges Inc.

“This deployment is proof of the competitive advantage of TelcoBridges’ solution and its suitability to the needs of any mobile operator in the world, large or small,” continued Campeau. “It also demonstrates the accurateness of TelcoBridges’ technological vision, which is to use an innovative architecture to create the most scalable and flexible telecom blade on the market. By leveraging TelcoBridges’ innovative technology with their own creative application development, Kingdom Telecom was able to rapidly build a carrier-class PRBT system applicable to any 1, 2, 2.5 or 3G mobile network,” he said.

“What is particularly exciting for Henan Mobile is that the new PRBT system we supplied allows them to be more cost-effective without sacrificing functionality,” said Zhang Guang Bin, Vice President, Kingdom Telecom. “This is because the system we developed, using TelcoBridges’ innovative products, allows for a limitless number of ringback tones; to the extent that Henan Mobile could conceivably offer each subscriber the possibility of using their own personal recordings: a sound, a voice message, or original music. This can provide a much more flexible and personal subscriber experience,” explained Zhang.

“This is one of the many advantages that convinced Henan Mobile to migrate to the Kingdom/TelcoBridges system,” continued Zhang, “as both they and their parent company China Mobile (HK) Ltd, are determined to maintain a market leadership position, a crucial component of which is investing in the right technology with the right partners.”

TelcoBridges’ TB640 System-Blade™ and StreamServer™ products are non-blocking, infinitely scalable and provide superior voice and music quality. Integrators and mobile operators can easily scale their systems according to the number of simultaneous tones to be played at any given time. For instance, the system installed at Henan Mobile can be scaled simply by adding additional TB640 System-Blades™ and StreamServer™ storage and playing capacity. Furthermore, the same platform can also be configured to support other advanced services such as video ringback tones, background audio injection, conferencing and on demand audio and video streaming.

“This deployment at Henan Mobile, demonstrates our strategic commitment to mobile network development in China, which is a major growth market for mobile services destined to reach more than 2 billion subscribers worldwide by 2008. We know the Chinese market will play an instrumental role in reaching that milestone,” concluded TelcoBridges’ Campeau.

About TelcoBridges

TelcoBridges is a disruptive innovator paving the way for solutions providers and OEMs to secure a significant share of the growing market for enhanced voice and video services. TelcoBridges’ customers win more business by building on the unrivaled scalability, flexibility and reliability of our switching, signaling and digital signal processing hardware and software.

About Kingdom Telecom Network Technology

Kingdom Telecom Network Technology Co., Ltd. (Kingdom Telecom) develops, integrates and distributes applications and solutions for the Internet, Telecommunications and Broadcasting sectors. Experienced, with advanced R&D expertise and highly developed marketing skills, Kingdom Telecom positions itself as a leading solution provider in the network and technology industry offering complete solutions and superior customer service offers a large variety of solutions such as BOSS, data encryption, prepaid billing, CRM, hospital management systems as well as advanced video solutions. Kingdom Telecom values innovation, efficiency, integrity and synergy.

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