A-World-of-Books.com Features Author Mark Satterfield in Online Interview

Mark Satterfield is interviewed at A-World-of-Books.com about his book "Power Prospecting: How To Gain Access To Key Decision Makers."

(PRWEB) January 8, 2006 -- Mark Satterfield is interviewed at A-World-of-Books.com about his book "Power Prospecting: How To Gain Access To Key Decision Makers."

Mark Satterfield is a founding partner of Gentle Rain Marketing. Since 1992 he has worked with leading professional services firms on the design, development and implementation of new business pursuit strategies. Prior to founding the firm, Mark held executive positions with Atari, PepsiCo and Kraft Foods in addition to having served as the Director of Career Services for the Graduate School of Business at Emory University.

In addition to the consulting work, Mark has written over 250 articles on professional and business development which have appeared in publications including the Atlanta Constitution, the Los Angeles Times and numerous professional, trade and technical journals.

He is also the author of five books including, Power Prospecting: How to Gain Access to Key Decision Makers, How to Negotiate the Raise You Deserve and Business and Career Etiquette.

Mark has an undergraduate degree in English from Washington University and a Masters Degree from Norwich University.

He is a two-time winner of Dow Jones award for writing excellence, the AMA award for training excellence and has been included in Who’s Who Finance and Industry, Who’s Who in Higher Education, Who’s Who in the South, What Color is Your parachute and many other biographical guides.

Visit Mark at http://www.gentlerainmarketing.com.

In a recent interview at A-World-of-Books.com, Mark Satterfield said, "One of the basic cornerstones of any effective business development effort is to convince your prospects that you truly specialize in their particular industry or field. The reason that this is so important is that everyone believes their problems are unique. Thus a powerful way to differentiate yourself from your competition is to articulate that you understand the problems or issues this particular group of clients is facing. Naturally one of the best ways to keep abreast of what these specific challenges are is to read the relevant trade and professional journals."

Read the full interview at http://www.a-world-of-books.com/Interviews/SatterfieldM.htm.

BOOK DESCRIPTION: In today’s increasingly competitive business environment, the ultimate winners are the rainmakers who use all of the methods at their disposal to attract new business. Power Prospecting teaches you strategies and tactics you can use to dramatically grow your base of customers. You’ll learn how to: Develop a successful lead generation strategy that speeds up the sales cycle & Gain visibility and national recognition with key decision-makers.

"Power Prospecting: How To Gain Access To Key Decision Makers"
Paperback: 89 pages
Publisher: Mandalay Press
ISBN: 0972471502

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