A Couple of Chicks™ E-Distribution Marketing Launch Merlin Online Metrics - A Breakthrough in Web Analytics

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A Couple of Chicks™ Marketing is bringing to market Merlin Online Metrics™, a revolutionary way to track the ROI of online and offline advertising campaigns.

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A Couple of Chicks have launched a solution to the issues that all marketers face, a Web Analytic Tool that measures actual revenue generated from an online conversion or sale. Merlin Online Metrics has been built, tested and proven successful over three years of dedicated work and programming. This unique tool shows you who is buying your product or service, the source of how they found you, and how much they have spent.

Merlin Online Metrics accurately measures the revenue all of your Advertising channels. Tracking the initial search word, print Ad origin, or referring website, it can measure the revenue generated from positioning in search engines such as Google and Yahoo, to press releases, to offline and online Ad campaigns.

Merlin is a solution that can easily assimilate with your websites booking engine or shopping cart. The web-based technology provides you with intelligence on buying behavior and brings it all together to create effective and accurate marketing campaign management.

“Merlin Online Metrics will change the way that you spend your marketing dollars,” says Alicia Whalen, Co-Founder of a Couple of Chicks Marketing, and Co-developer of Merlin Metrics. “Hits Reports are only a very small part of the information that smart marketers use to understand their customers.”

“This goes beyond traditional traffic reports to analyze the buying cycle of your customers, not just the shoppers.” Merlin Online Metrics accurately assigns revenue to your marketing allowing you to understand the purchasing behavior of the qualified traffic that leads to sales. The power of this intelligence provides you guidance to focus your marketing efforts in the most profitable direction; not just driving visitors, but actual buyers to your site.

Track revenue driving PPC campaigns down to the best performing keywords, see the ROI for an online banner Ad campaign or referring website, or track the revenue generated from a newspaper print Ad, or e-mail blast. Merlin is the solution.

Merlin Metrics is an easy to understand, web-based application that integrates easily with your current website. This powerful tool provides daily, weekly and monthly reporting extracting only the key information to assist you in making important decisions about where to spend your marketing dollars and improve your bottom line.

For more information and details about getting started with Merlin, please visit http://www.acoupleofchicks.com or contact the Chicks.

Patricia Brusha and Alicia Whalen are the Co-Founders of A Couple of Chicks Marketing; specializing in strategic On-line Distribution Strategy, Search Marketing, and Online Analytic Technology. Visit http://www.onlinerevealed.com A New Seminar Series Coming Soon - brought to you by A Couple of Chicks.


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Alicia Whalen
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