Van Nuys, CA (PRWEB) January 10, 2006
Following in the footsteps of such online retailers as eHobbies.com and Bluefly, California-based novelty gift company IncredibleGifts.com recently launched a blog (http://www.incrediblegiftsblog.com).
Blogs are beginning to prove themselves as viable marketing channels and retailers are beginning to jump on the blog bandwagon. As to why IncredibleGifts.com started theirs, CEO Steve Lassoff said, "We started the blog to give the consumer a more personal, informed and detailed look at our business and the products we offer than we can do on our conventional web site. And also to provide a very important forum for the public to offer feedback on the way we present our products and provide them to consumers and the quality of our customer service."
Blog posts focus mainly on products being offered by IncredibleGifts.com such as novelty gifts and collectibles. Lassoff enjoys the personal touch the blog provides and often includes descriptive, historical, and sometimes humorous information. In one such post, talking about the movie Napoleon Dynamite, Lassoff says, "Napoleon Dynamite, what can I say, people either loved it and saw it a dozen times, my wife, daughter, all her friends, millions of others or could barely sit through it, like me."
Providing an exceptional level of customer service is an important element in IncredibleGifts.com business model. As a third-generation retailer Lassoff knows the importance of keeping customers happy. Because the blog allows for customer comments and feedback, Lassoff feels it will play a vital role in building customer loyalty and generating repeat business.
"Blogs are all about building personal relationships," says Lassoff. "Because we are an independent company and not part of a large chain, we genuinely desire to develop that type of relationship with our customers. We feel the blog can be a valuable asset in that regard."
IncredibleGifts.com choose well-known internet marketing company Radiant Marketing Group (http://www.radiantmarketinggroup.com) to develop the blog marketing strategy, and design and build the blog.
IncredibleGifts.com is a Van Nuys, California based online retailer offering novelty, collectible and gift merchandise. The company has a FIVE STAR RATING with YAHOO SHOPPING and over 2,700 positive feedbacks on EBAY with a RED STAR RATING. The URL for the blog is http://www.incrediblegiftsblog.com.