Etna Interactive Releases White Paper Finding Solutions for Growing Concern of Economic Recession in Plastic Surgery

Share Article

There is a recession brewing in the cosmetic surgery industry. Before this economic downturn hits full force, Etna Interactive has published a White Paper forecasting indictors of the recession ahead of the trend and recommending solutions for recession proofing plastic surgery practices online.

On-line search volume for plastic surgery and medical spa services continues to be strong, which is an accurate but misleading indication of economic stability in the industry. While on-line search volume is not impacted, there is a growing decline in consumers’ willingness to engage a surgeon’s services indicating the onslaught of an elective surgery recession.

Etna Interactive is a boutique website marketing company in Central California serving the needs of the elective health care industry. While routinely tracking key indicators of online trends like search volume and lead capture, Etna’s president, Ryan Miller, discovered the same subtle development in the purchasing trends of patients for many diverse cosmetic surgery practices.

Mr. Miller began investigating the on-line search volume statistics, comparing them to conversion rates of consumers who browse the internet to actively pursue cosmetic surgery services. “Since September there is a considerable shyness among consumers to initiate a dialogue with plastic surgeons. The consumers are looking. They’re window shopping, but their not coming in the store,” says Miller, “I’m not an economist or sociologist, but I’m seeing a noticeable decline in patients contacting practices for the services they are searching for, and regardless of the cause, there are actions any practice can take to mitigate the impacts.”

Not willing to wait for the subtlety of this trend to become obvious before taking action, Miller began compiling and implementing proactive solutions for Etna clients to move ahead of and prepare for an oncoming recession.

“Plastic surgeon’s need to put themselves in front of all the patients searching on-line while those numbers are still strong. They need to increase online traffic as conversion rates drop, they need to make additional efforts to reach out to those consumers who are hesitating to open a dialogue with the practice, and they need to reach out to their current and former patients to maintain a healthy surgery schedule,” explains Miller.

Etna’s White Paper offers practical solutions and recommends specific and direct actions to mitigate this new trend in recession purchasing behavior in the elective health care industry.

For additional information on Etna’s White Paper or Etna Interactive and its president, please contact Ryan Miller or visit

About Etna Interactive:

Founded in 2002, and based in San Luis Obispo, California, Etna Interactive provides Web marketing services to the elective healthcare industry (including medical device manufacturers, plastic surgeons, cosmetic surgeons, cosmetic dentists and medical day spas); to physicians and surgeons offering new or novel treatments; and to professional service providers including lawyers, architects and builders. Etna Interactive services clients from Hawaii to upstate New York.


Ryan Miller, President

Etna Interactive

ryan @


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ryan Miller