Former META Group Analyst Mike Rothman Launches Security Incite

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New analyst firm unveils 2006 views on information security and provides businesses with thought-provoking analysis.

Former META Group analyst Mike Rothman today launched Security Incite, a new analyst firm founded to offer bold, thought-provoking and irreverent analysis of the information security market. Coinciding with the launch of Security Incite, the firm has published predictions and trends for the information security business in 2006. These “Security Incites” are available on and reflect the belief that the key macro-trend in security is simplification.

Security Incite aims to bring technology research back to its roots—objective and end-user centric. Offering a number of annual subscription packages starting at the reasonable price of $1,350, Security Incite provides detailed analyses of top-of-mind information security issues. In addition to offering monthly reports to subscribers, Security Incite also launched the Security Incite Rants (SI Rants) blog, available at, providing timely analysis of vendor and industry news to help wade through the morass of daily news and announcements about information security.

“The existing premium priced research model consisting of short research notes, vendor quadrant rankings, and infrequent conversations with analysts is not doing the job,” said Mike Rothman, president and principal analyst of Security Incite. “End users are struggling. They need more detailed information to help make their high profile security initiatives successful. Security Incite provides detailed, action oriented research to help subscribers make better decisions, execute more effectively, and save time and money.”

End User Driven Incite:

Central to the company’s research model is The Incite Network, a group of end users and VARs that provide early warning intelligence on key issues of protecting corporate information. By discovering, analyzing and sharing advice on key attack vectors and hacking techniques while sharing best practices on how to protect those areas, The Incite Network helps to make the Internet a safer place. As an added benefit, Incite Network members get free access to Security Incite research.

Another unique Security Incite innovation is a community driven research agenda. Weekly, via a polling capability on, the community determines which announcement and news items get thorough analysis. Quarterly, the community helps to refine the Security Incite research agenda, offering direction on the topics included in detailed monthly reports.

"Maintaining adequate security has gotten much harder over the past five years," continued Rothman. "Users are confused and continue to throw money at the problem with abysmal results. Security Incite helps subscribers wade through the noise, focus on what’s important, spend judiciously, and ultimately execute those high-profile projects successfully.”

2006 Security Incites and Predictions:

As part of its ongoing research and analysis, the firm has published its 2006 predictions and trends for the information security business, focusing on the belief that the key macro-trend in security is simplification.

“Whether talking about consolidating functions on a single hardware platform, or embracing increasing homogeneity of infrastructure equipment, the pendulum is swinging back towards integrated security offerings and a select few dominant players,” said Rothman. “In times of unprecedented complexity, increasingly narrow solutions are frustrating users, who are clamoring for simple security solutions. Vendors that focus on simplicity will win.”

First report will be on Identity Management:

Security Incite’s first detailed report will focus on the identity management (IDM) market. This report will provide an overview of the IDM market, and help subscribers to select the right product and set the proper scope and expectations to ensure compelling ROI and improved security. The report will also present best practices for implementation and profile the key vendors in the IDM space in order to streamline and accelerate IDM initiatives. The report will be available in early February.

Members of the press will be offered full access to Security Incite reports and Webcasts by registering in the press section of Security Incite’s Web site. In addition, Mike Rothman is available to comment on current events and announcements in the information security market.

About Security Incite:

Security Incite is an industry analyst firm specializing in the information security market. By providing bold, thought-provoking and irreverent analysis through the “Security Incite Rants” blog and publishing detailed reports examining a different area of security each month, Security Incite helps subscribers protect their information assets more effectively by making better decisions. With research driven by The Incite Network, a proprietary group of sources, Security Incite provides timely, accurate, and above all else, actionable research. For more information, visit


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