Chicago, IL (PRWEB) January 10, 2006
Plucking a farmer from the fields and handing him the keys to the business for a year would make any business owner nervous, right? Of course it would. But there's a good chance that at the end of the year the business would be healthier.
Why? Because farmers know how to grow things. They don't just walk around dropping seeds everywhere and then sit back and wait for the crops to come in. Instead, they get out there and plow the field. Then they cultivate the soil. Then they plant the seeds. Each of these things has to happen before the harvest ever comes. It’s all second nature to a farmer.
Leaving any company's growth to chance is dangerous. A company’s best shot at a larger market share comes from developing and implementing a successful growth strategy.
Over the past decade, Steve Kaplan—businessman extraordinaire, AKA The Difference Maker—has developed a ten-step process for growing or expanding a business. In very general terms, it has to do with taking a look at a company's current revenue streams, defining the current target customers, and using that information to develop growth strategies. Want more customers with the same products, more products for the same customers, both, or an expansion to a new geography? Steve Kaplan’s 10-step method covers all the possibilities:
1. The How and the Who
2. Forks in the Road – Growth Strategies
3. Growth Strategy Options
4. Current Customers and Products
5. Potential Growth Opportunities
6. Assess Viability
7. Selecting the Best Strategy
8. Spring Cleaning for Growth – Organizing the Business
9. Countdown and Timing
10. Measuring Success
The next several press releases will explore each of these steps in detail. In the meantime, find out more about Steve Kaplan’s 10-step method and other ideas for business growth, business management, and business leadership at http://www.differencemaker.com
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