Revolutionizes Online Advertising, Dubbed "The Web's First Scuba Diving Portal"

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Inspired by the growing popularity of pixel advertising, focuses solely on scuba diving offering divers a one-stop portal for researching the best dive vacations, equipment, and instruction.

As the search phenomenon dubbed "pixel advertising" popularized by Alex Tew gains momentum has become one of the first topic-specific websites. offers scuba diving enthusiasts the ability to navigate to a single website which acts as the web's first scuba diving portal. A simple survey searching for scuba diving websites on Google reveals nearly 1.2 million hits, but by using a scuba diver now has the ability to visit any number of scuba diving resources simply by clicking on an advertiser's image link.

What's more, advertisers now have the opportunity to invest in advertising space on for only a quarter ($0.25 USD) per pixel! This pricing model allows advertisers to develop effective, larger scale image links at a fraction of the cost of traditional pay-per-click or banner campaigns. Plus with, advertisers have unlimited click-through opportunity for a one-time investment guaranteed to be hosted until January 1, 2016!

How does pixel advertising work? It works by leveraging the tremendous site traffic generated by multiple content links. takes this one step further by consolidating relevant topical interest on a single web page. Hence, is a win-win destination for both scuba diving aficionados and advertisers alike delivering the content divers want and the target market advertisers desire simultaneously.

In the past months internet search has been revolutionized by the amalgamation of pixel advertising and traditional search-term advertising. This best-of-breed fusion simply gives users what they want--navigation to a centralized portal with content they deem relevant without having to click through thousands of text-only search results. A new paradigm indeed! is owned by Tom Rapko, a PADI Divemaster with over a thousand dives on five continents. He is the author of "Diving the Seamount" ISBN 0595320856 which is available for $11.95 at all major book retailers including and Barnes & Noble as well as the proprietor of, a website dedicated to scuba diving on the Marisla Seamount off the coast of Baja Mexico's La Paz.


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Tom Rapko
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