Persuasive Speech Through Storytelling Is the Oldest and Most Powerful Form of Persuasion

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Effective communication TeleSeminar, provides details and examples of the compelling nature of persuasive stories - the oldest persuasion strategy in the world.

When you're talking to someone, you're getting a set of very complicated, non-verbal cues to aid in communication. That interactive quality is something people are looking for.

Doug Lipman is the foremost storytelling coach in the United States. Doug is a master storyteller and has authored 3 books about persuasive speech storytelling including the award winning The Storytelling Coach.

He will be interviewed by persuasion expert Kenrick Cleveland during a free teleseminar on Thursday, Jan 12, 2006 at Noon PST (3pm EST). An mp3 recording and transcript are available to those who register.

Doug told his first story in 1970 when he was teaching in a school for emotionally-disturbed children. That's where he noticed the power of stories to capture attention, influence, inspire and empower even reluctant listeners.

"When I tell a story, you automatically imagine in your mind everything that's happening," he said. "It's completely customized -- you do it in your own way. People have a hunger for that. Television provides pictures, but when you hear a story, you provide them yourself. And as wonderful as electronic communication is, it doesn't pause when you do," he said. "When you're talking to someone, you're getting a set of very complicated, non-verbal cues to aid in communication. That interactive quality is something people are looking for."

Some of the greatest and most persuasive speakers in history like Homer, Plato, Buddha, Jesus, and Mohammed are famed storytellers.

Lipman has a sales training story. "A friends Mom was a salesperson and she could never understand why other salespeople always talked about how important it was to "get your foot in the door". She claimed it might work to get in the house, but it didn't work to make a sale.

When the lady of the house would answer her knock, she would step back, smile and be quiet; not try and ram her way in. She felt this was polite and eased skepticism. More often than not, she was invited into the house and was more successful because of that. I tell this story to illustrate how flexibility and awareness of the clients values and viewpoint, is important for successful influence."

Kenrick Cleveland states, "Persuasive speech through storytelling can naturally reduce resistance, which is a key component of persuasion. People you want to influence would say yes, if they could just see what you've seen. Using a story allows them to open their eyes and ears."

Recently, researchers at Laval University showed that storytelling irresistibly enters into a persons mind and can disrupt and change even the most deeply held prejudices and beliefs. We cannot "look away" with our ears. They theorized that the popularity of stories in our popular media like movies and books, shows how our culture needs and loves this sort of communication. It remains the most powerful persuasion method ever seen.

Kenrick Cleveland is the President of Influence Marketing LLC., and has conducted persuasive speech training and coaching for over 27 years. Kenrick is an in demand persuasion coach and seminar leader. Clients credit him with over $2 Billion in sales increases over the course of his career. For more information please call 253-476-3199.

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Mark Bossert
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