InstitutionalInvestor.com Announces Partnership with Ultramercial LLC

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InstitutionalInvestor.com has partnered with Ultramercial LLC to introduce the Ultramercial Site Pass business model to their readers. InstitutionalInvestor.com’s readers will be able to access premium financial content – previously available only by subscription - by watching a sponsor’s brief ad. This provides consumers with an opportunity to try the financial site for free before investing in a subscription.

InstitutionalInvestor.com has partnered with Ultramercial LLC to introduce the Ultramercial Site Pass business model to their readers. InstitutionalInvestor.com’s readers will be able to access premium financial content – previously available only by subscription - by watching a sponsor’s brief ad. This provides consumers with an opportunity to try the financial site for free before investing in a subscription.

"On the surface this may seem like it would undermine subscription revenue." says Dana Jones, President and founder of Ultramercial. "But it turns out that our model actually increases paid subscriptions, because viewers are given a hassle-free way of sampling a publisher's paid content."

Advertisers, like E*Trade, who have sponsored the entrance to InstitutionalInvestor.com’s premium content also benefit from this model. In addition to guaranteed engagement from each viewer, they also receive good will from granting “free” access to normally-paid content. This unique feature is proprietary to the Ultramercial ad unit. This increased advertising power drives up engagement, which Ultramercial is able to measure through increased interaction and vastly higher click-through rates.

InstitutionalInvestor.com is one of the premier online destinations for financial professionals, providing daily news, analysis, rankings and archives from our award winning publications. For more information contact David Minkin on 212 224 3618.

For more information, visit http://www.institutionalinvestor.com/default.asp?page=6&SB=399.

Contact:

Liza Shevitz

212-224-3623

http://www.InstitutionalInvestor.com

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