Mount Pleasant, SC (PRWEB) January 17, 2006
Skamper-Ramp®, dba Skamper Industries, LLC announced this week that 2005 sales doubled vs. the previous year, surpassing all projections and expectations.
The Skamper-Ramp is a piece of lightweight, white plastic that attaches to a swimming pool, pond or most docks and boats. The ramp prevents pets and small animals from drowning in pools and walled ponds. It also enables pets to get back on a dock or aboard most boats without much stress or causing their owners physical strain.
Introduced in late 2003, Skamper-Ramp experienced accelerated growth during 2005, with record sales extending through the end of December. According to James (Jay) Waddell, Managing Partner, the company’s growth was due in large part to enhancing distribution overseas and a new marketing approach, targeting both pet and pool owners equally. “During 2004, we focused our efforts on the pool industry,” Waddell stated. “Under the guidance of Carrie Agnew, our new Marketing Director, we expanded our approach in 2005 to concentrate on pet owners in addition to pool owners.”
The two-pronged effort necessitated attendance at twice as many trade shows--for both pool and pet industries--and a significant increase in the advertising budget. In addition, a strong public relations effort led to national product recognition in articles and features in newspapers across the country and on such nationally televised programs as Good Morning America; The Early Show, and Animal Planet. Another boost came from Skamper-Ramp’s selection as one of the Top 10 Innovations of 2005 by the Charleston Regional Business Journal. The combined effect of these elements was significant in building consumer and retail awareness and credibility in the pool and pet industries.
Recognizing that the pet industry is the third fastest growing in the United States (est. $35.9 billion in 2005), the decision to target pet owners made perfect sense, says Agnew. “Data provided to the APPMA (American Pet Products Manufacturing Association) by Market Research.com and Unity Marketing indicates that pet owners spend more money on their pets than they often do on themselves, since pets are considered ‘family members’ thus propelling industry growth” she points out. Likewise, pool owners make strong Skamper-Ramp candidates since the product prevents animal drowning deaths in general, regardless of whether or not the owner has a pet. This eliminates the unpleasant surprise of finding dead frogs, opossums, etc, in their pools.
Entering 2006, the Company is gearing up for an even stronger year as it supports Skamper-Ramp and Skamper-Ramp Big Dog nationally and internationally. The company's updated, secure website provides consumers and retailers alike easy access to Skamper-Ramp information.
Skamper Industries sells Skamper-Ramp through retailers and catalogues in the United States, Canada, the European Union, Nigeria and South Africa, Australia and New Zealand. The company is a member of the APPMA (American Pet Products Manufactures Association), APSP (Association of Pool and Spa Professionals) and an IPG (Independent Pool Group-Canada) associate. Skamper-Ramp is endorsed by veterinarians across the United States and by a large number of SPCA organizations.
Skamper Industries is a locally owned and operated company in Mount Pleasant, South Carolina. Skamper-Ramp is made entirely in the USA, with much of its order fulfillment handled by the South Carolina Vocational Rehabilitation Center. The company is dedicated to the health and well-being of all pets and animals.
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