Ireland opened its first baseball fields in 1998 and Boru Vodka was launched in the US that same year. America has given the world baseball and Ireland has given the world a first-class vodka. Boru Vodka and baseball in Ireland have both come a long way in a short period of time. We are delighted to support John and The Emerald Diamond.
New York, NY (PRWEB) January 12, 2006
Castle Brands announced today that one of its one of its leading brands, Boru Vodka, will sponsor the premier tour of the documentary film, The Emerald Diamond, in theaters across the country starting in March.
The Emerald Diamond chronicles the history of baseball in Ireland, which dates back to the early 1990s. At that time, a group of friends began playing informal “pickup” games on rugby and football fields throughout Dublin. Some of them had lived in America, others had played in Ireland’s co-ed softball league, but all of them dreamed of representing Ireland in the European Baseball Championships. The Emerald Diamond is the inspiring story of the determination, passion and true grit needed to enable a fledgling team to bring home the Bronze Medal in the 2004 European Championships.
The Emerald Diamond is producer/director John Fitzgerald’s first foray into documentary filmmaking. An Irish-American, Fitzgerald turned his passion for baseball and his pride in his Irish heritage into a moving and compelling film.
Boru Vodka, the leading vodka from Ireland, will bring The Emerald Diamond on a 20-city tour beginning in March. The tour will cross the country through the opening of the baseball season. After each premier, guests will be invited to attend an after-party at a nearby pub where Fitzgerald will discuss the film, the players and baseball. Players from the Irish National Baseball team will participate at some events.
“The Emerald Diamond was a natural for a Boru Vodka sponsorship,” said Roseann Sessa, vice president marketing and public relations for Castle Brands. “Ireland opened its first baseball fields in 1998 and Boru Vodka was launched in the US that same year. America has given the world baseball and Ireland has given the world a first-class vodka. Boru Vodka and baseball in Ireland have both come a long way in a short period of time. We are delighted to support John and The Emerald Diamond.”
Cities on the tour include: New York, Boston, Providence, Baltimore, Cleveland, Washington DC, Chicago, Kansas City, Seattle, San Francisco, Los Angeles, San Diego, Phoenix, Austin, Dallas, Houston, Denver, Milwaukee and Atlanta. More cities may be added. See attachment for complete schedule or log on to http://www.boru.com. Tickets can be purchased at the box office or by logging on to http://www.moviefone.com.
More about Boru Vodka:
Boru Vodka was named after Brian Boru, the first high king of Ireland. Boru is made with pure Irish spring water and is quadruple distilled for smoothness and filtered through ten feet of charcoal for purity. BORU VODKA – CLARITY FROM IRELAND.
More about Castle Brands, Inc:
Castle Brands is an emerging developer and global marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, Irish whiskey and liqueurs/cordials. Currently, the Castle Brands’ portfolio includes Boru™ Vodka, Gosling’s Rum®, Sea Wynde® Rum, Knappogue Castle® Irish Single Malt Whiskey, Clontarf® Irish Whiskey, Celtic Crossing Liqueur®, Pallini® Limoncello, Peachcello and Raspicello and Brady’s Irish Cream®.
More about John Fitzgerald:
The Emerald Diamond is Fitzgerald’s first feature film. The project began when Fitzgerald decided to try out for Ireland’s National Baseball Team. After four months of training and learning the story of Irish baseball via e-mails from the coaching staff, Fitzgerald was declared ineligible to receive Irish citizenship due to a technicality. Rather than walk away, he decided to use his professional experience to chronicle the story of Irish baseball on the big screen.
For more information on Castle Brands and a complete press kit on the film and the tour, contact:
Vice President – Marketing & Public Relations
Castle Brands Inc.
570 Lexington Avenue
New York, New York 10022
To schedule an interview with John Fitzgerald, contact:
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