The Third Annual What’s Next? Boomer Business Summit Reveals How Entrepreneurs and Organizations Can Reach and Profit from the $2 Trillion-Per-Year Baby Boomer Market

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The Third Annual What's Next? Boomer Business Summit, March 15, 2006 at the Anaheim Marriott will show how entrepreneurs and entrepreneurial organizations can reach and capitalize on the boomer market. Guy Kawasaki, Garage Technology Ventures, will keynote. Experts will speak on new opportunities and marketing strategies - including what's new in consumer-directed healthcare, technology, financial services, travel, the Hispanic market, and online search marketing (speakers from Google and Overture). The event's take-aways will be insightful, practical and inspirational.

The Third Annual What’s Next? Boomer Business Summit will be held March 15, 2006 at the Anaheim Marriott in Anaheim, CA. It will lead into the 2006 Joint Conference of The National Council on the Aging (NCOA) and the American Society on Aging (ASA), March 16-19, 2006 in Anaheim.

The Summit presents prominent leaders from entrepreneurial organizations-both private business and non-profit-and experts in online search marketing, research, funding and other business aspects important to those serving the fastest-growing U.S. segment, people 50 and above. Summit attendees will learn how to reach, serve and capitalize on this market.

Keynoting will be Guy Kawasaki, "The Art of the Start." Guy is the Managing director of Garage Technology Ventures, a venture capital firm, a columnist and author of eight books, including The Art of the Start.

The one-day program will present new research, what boomers really want at this lifestage, the hot trend of consumer-driven healthcare, online marketing strategies, business financing, technology, the Hispanic market, the business benefit of Medicare D, as well as projected demographic trends and the associated opportunities. Renowned authors will host the On the Beat Authors’ Luncheon.

To register, visit Register now for the early bird discount.

The Summit is co-produced by the ASA and its Business Forum on Aging and Mary Furlong & Associates.

Why the 50+ Market?

Boomers mean business. The first boomer turned 60 on January 1, 2006. With 76 million U.S. boomers born between 1946 and 1964, this market is the largest, best-educated and wealthiest generation in U.S. history. Every seven seconds, someone is turning 50 years old. Boomers are in their peak earning years. By 2010, 47% of boomer households will have incomes above $50,000 (U.S. Bureau of Labor Statistics).

Mary Furlong, Ed.D, CEO of Mary Furlong & Associates and co-producer of the What’s Next? Boomer Business Summit said, "Ninety-one percent of the net assets are in the hands of baby boomers, the youngest is now turning 40 years of age. This spending power combined with the changing needs and interests of this growing market give rise to tremendous opportunities."

Furlong said, "One of the core issues boomers face, in light of pension and social security concerns, is how they will finance their longevity. Entrepreneurship is one option for creative boomers willing to apply their corporate skills to independent thinking." More boomers are taking the entrepreneurial path. Entrepreneurs over 40 account for 54 percent of the self-employed, up from 48 percent in 2000 (Scripps Howard News Service, 2005). Furlong said, "Companies, non-profit organizations and individual entrepreneurs serving the boomer consumer must think entrepreneurially and really understand the market. The focus of this Summit is innovation and entrepreneurship."

"The American Society on Aging, through its constituent group, the Business Forum on Aging, has long supported and informed businesses serving the 50+ market," said Gloria Cavanaugh, ASA's president and CEO. "The Summit represents a real opportunity for business leaders to gain valuable insight into this market and therefore, take advantage of its enormous potential."


Presenters will include top boomer market experts from healthcare, financial services, online and traditional media, travel, technology and the aging community.

Keynote: Guy Kawasaki, "The Art of the Start," Managing Director, Garage Technology Ventures.

Selected speakers: Robert Abrams, CEO, ZivaContinuum; Myrna Blyth, Editor and Author; John Buckingham, Co-founder and CEO, Solana MedSpas; Joe Cannella, Client Representative, Google; Gloria Cavanaugh, President & CEO, ASA; Steve French, Managing Partner, The Natural Marketing Institute; Mary Furlong, Ed.D, CEO, Mary Furlong & Associates; John Garcia, Founding/Managing Principal, Angel Strategies; Jane Glenn Haas, Columnist, The Orange County Register, Founder, WomanSage and winner of the 2006 ASA Media Award for national coverage; Michael Herring, CFO, Overture; Don Jones, VP, Healthcare Business Development, Qualcomm; Bruce Juell, Founder,, former CEO, Six Flags; Esther Koch, Encore Management; Karen Katz Orton; Laura Weber Rossman, Principal, OutsideInsite; Janet Sola, Ph.D., Associate Director, Executive Education, Santa Clara University; Dr. Astro Teller, Co-founder, Chairman, and CEO, BodyMedia, Inc.; Vince Thompson, VP Sales,; Fernando Torres-Gil, Acting Dean, School of Public Policy, UCLA and Director, Center for Policy Research on Aging; Susan Ayers Walker, Executive Director, SmartSilvers Alliance; and Steve Zaleznick, President, Longevity Alliance.

Sponsors include: AARP Services, Inc.; Angel Strategies; IBM; MetLife; Longevity Alliance; Solana MedSpas; and ZivaContinuum.

About the co-producers

Mary Furlong & Associates works with companies seeking to capitalize on new business and investment opportunities in this $2 trillion-per-year market. MFA provides business

development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. Mary Furlong, Ed.D also serves as a executive professor on Entrepreneurship at Santa Clara University in the Silicon Valley. More information:

The American Society on Aging (ASA), based in San Francisco, is the largest U.S. professional membership association in the field of aging. ASA's more than 6,000 members comprise a national multidisciplinary community of those who work with older adults. More information: The 2006 NCOA-ASA Joint Conference:

The Business Forum on Aging (BFA), a constituent group of ASA, includes more than 200 businesses that serve people over 50.


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