Scottsdale, AZ (PRWEB) January 12, 2006 -–
Search Engine Reputation Management is a rapidly growing field. It is used by many organizations to proactively protect their brand from potentially damaging content that may appear within search engine results when their brand name is searched for. It is also used reactively to undo the damage that has already been done by so-called ‘flame’ sites.
Estimates show that over 90% of people use search engines to locate products and research information. With the development of search engines and the rapidly growing numbers of blogs and forums there has been an increased opportunity for the public to air their views – both the good and the bad. However, it is not just the public who are participating. It has been estimated that over 50% of adverse blog and forum entries relating to commercial brands and products are the work of competitors.
There has also been an increase in the number of ‘flame’ sites appearing within search results which are sites aimed at attacking specific brands. These sites contain negative information about the brand and often the sites domain is specifically aimed at the brand as in stopbrand.com or brandsucks.com. Some of the world’s biggest brands are affected by this phenomenon. Try doing a search for some well known brands in your favorite search engine and take a look at the results.
The reason why this is a problem is because often these search engine results pages are the first view that interested searchers will have of an organization and its brand. If this information is negative it can hurt sales, publicity, investment and ultimately the bottom line. This all happens before they even visit the official corporate website.
“It has got to the point that it is in the best interest of every major organization and brand to know what people are saying about them within the search engine space” said Fionn Downhill the CEO of Elixir Systems a leading provider of search engine reputation management. “We have seen a dramatic increase in organizations looking to quickly solve existing problems. And there is also a growing number of organizations looking to be proactive and prevent the damage on an ongoing basis.”
Search Engine Reputation Management strategies include search engine optimization and online content management along with more traditional public relation activities. The goal is to manage and protect the corporate reputation and brand names in a structured way that ensures continual positive communications appear in search results. As search engines are dynamic and in a constant state of change, it is essential that results are constantly monitored.
Elixir Systems is a leader in the field of search engine reputation management and internet marketing. They are dedicated towards strong, long term business partnerships and to delivering the highest possible levels of service. They aim to achieve long term positive results that have a true impact on their clients’ business success.
About Elixir Systems:
Elixir Systems is a full service, professional search engine reputation management (SERM) and internet marketing agency that specializes in strategies to build and protect online brands and increase online business for their clients. Their strategies are built around search engine marketing and online public relations. For more information, visit http://www.searchenginereputationmanagement.com, or their blog http://www.sermblog.com. Elixir Systems corporate site is http://www.elixirsystems.com.