Newsweek Web Exclusive Features Cutting Edge Alcohol Recovery Program

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Virtual therapy comes of age and publisher Capalo Press takes lead helping alcoholics.

Nearly 18 million Americans suffer alcohol dependence or abuse but the majority do not seek treatment. Reasons vary, but many experts agree that feelings of guilt, embarrassment or shame often prevent those who most need help from getting it.

In Newsweek Magazine’s January 3, 2006 edition, health reporter Temma Ehrenfeld interviewed Carone Sturm, owner of Capalo Press, whose company provides web-based products and support for alcoholics. Sturm, who claims there are four problem drinkers for every hard core alcoholic, was quoted as saying, “People are just uncomfortable with that face-to-face encounter...some days we get 2,000 hits on [our] discussion forum. They love that they can go somewhere safe and anonymous and get help.”

Sturm was describing the discussion forum linked from http://www.mywayout.org, which includes a number of resources associated with a relatively new, integrative program that is gaining momentum in the recovery movement. It features ongoing research, an active discussion board in which medical director Dr. Linda Garcia, MD responds to member questions, regular live chat sessions, and a link to a book written by Roberta Jewell. The author is an ex-problem drinker who developed the program that spawned the movement. The multi-faceted system she developed combines medication, self-administered hypnotherapy, nutritional supplements and exercise.

Sturm, who has a background in both web development and publishing, said she recognized the opportunity to move her authors’ books online and enhance the experience for her readers by providing support. “We were astonished to find in the first year we sold more copies of Jewell's “My Way Out” as a downloadable PDF than we did hard copy books on Amazon,” she said. “And we did okay on Amazon.”

The company’s most recent release, “AA, Not the Only Way” by Melanie Solomon contains a comprehensive list of licensed professionals and programs for those seeking alternative treatments to the conventional 12-step approach.

“We are not at all opposed to AA,” says Sturm, who is often asked about her company’s position on the matter. “We simply believe in offering information about choices, as that’s what our readers tell us they want.”

To view the Newsweek story about virtual therapy, visit http://www.msnbc.msn.com/id/10684826/site/newsweek/.

For information about books by Capalo Press, see http://www.capalo.com.

Media Contact:

Kellie Hyder

907-322-7105

Website: http://www.mywayout.org

Capalo Press

Kellie Hyder

907-322-7105

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