AVST Appoints Paul Cheslaw Vice President & General Manager, EMEA

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Industry Veteran Chartered with Corporate Expansion in EMEA Region.

Applied Voice & Speech Technologies, Inc. (AVST) today announced it has appointed Paul Cheslaw as Vice President & General Manager for its Europe, Middle East and Africa (EMEA) operations.

With 20 years of experience in worldwide sales and support, Cheslaw comes to AVST with a strong emphasis in developing, building and managing EMEA operations for a variety of firms in the enterprise communications market. In this new role with AVST, Cheslaw will focus on AVST’s corporate expansion in the EMEA region including leveraging the company’s existing partnerships, building the sales and support infrastructure and expanding distribution in key markets.

“Paul comes to AVST at an exciting time in the company’s history,” said AVST’s President and CEO Hardy Myers. “The EMEA region is critical to our global growth strategy and we plan to leverage Paul’s extensive experience to expand our presence in this region. The addition of Paul to our executive staff is an indication of the importance that we place on providing best of breed unified communications solutions to enterprise customers in the EMEA region.”

Prior to AVST, Cheslaw was Managing Partner for Executive Conversation International, a consulting firm that focuses on strategic sales training for senior management of various high technology companies including Microsoft, Cisco Systems, Intel, Hewlett-Packard and British Telecom. Cheslaw has also held a variety of EMEA senior management roles for various premier technology firms including Annuncio Software, an eCRM solution provider acquired by PeopleSoft Corporation in 2002, Latitude Communications, Inc., the world’s first voice and data collaboration server provider acquired by Cisco Systems, Inc. in 2003, Octel Communications Corporation and VMX Inc. During his tenure with VMX Inc., the company achieved the leading position in the European voice processing market through the establishment of long-term distribution agreements with British Telecom, Mercury Communications, Ericsson, Siemens and other major distributors throughout EMEA.

Cheslaw will manage AVST’s EMEA operations from the company’s London offices.

About AVST

Applied Voice & Speech Technologies, Inc. (AVST) is a leading developer of unified communications solutions for businesses of all sizes. Through its world-class unified communications platform, CallXpress®, and its innovative speech applications module, Seneca®, AVST offers the industry’s most powerful suite of switch-independent unified communications solutions. AVST’s solutions enable direct access to an enterprise’s communications infrastructure including voice mail, e-mail and fax messaging from any voice or data device via a touch-tone, GUI or speech interface. Established in September 2003, AVST was formed from the combined businesses of Sound Advantage (established in 1997) and the AVT division (established in 1982) of Captaris, Inc.

Headquartered in Orange County, CA, AVST maintains facilities in Seattle, WA and the United Kingdom and has remote sales offices across the United States. With over 35,000 systems installed worldwide, AVST’s unified communications solutions are sold and supported internationally by an extensive network of resellers and OEM partners. For more information contact Denny Michael, VP of Marketing at 949-699-2300 or access the company's website at http://www.avst.com.

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Jennifer Tolkachev
AVST
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