"You Registered For What?" New Types of Wedding Registries Are Popping Up Online

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Websites like Traveler's Joy Honeymoon Registry (http://www.travelersjoy.com) are changing the way couples think about registering for wedding gifts. "It's no longer about going to a local epartment store or Target," says Kelly O'Brien, who is planning her wedding with fiancé Tim Grinnell for this summer. "We already have all the stuff we need to fill our home. Registering for a toaster or china really held no interest for us. One thing we both agreed on, however, was a luxurious honeymoon, so registering for it seemed like a great idea." Kelly and Tim, who also plan on registering for non-traditional items such as a kayak at REI (http://www.rei.com) and a monthly flower subscription at Martha's Flowers (http://www.marthastewart.com), say they would recommend this new way of registering to everyone. "Even my grandparents think it is cool," says Tim. "They said they wished something like this was around when they got married."

In addition to registering for a honeymoon, couples are turning to the web to register for such items as:

Donations to a favorite charity

Help with college loans

Down payment for a house

Donations to a local animal shelter

Eco-friendly products

Contributions to land conservation organizations

Brandon Warner, President and co-founder of Traveler's Joy, says, "Non-traditional registries are a great way for couples to really focus on the gifts they want. The Internet is providing modern solutions for an industry that hadn't really changed much in decades."

Why the change to these non-traditional registries? Warner explains that the oldest of the "Echo boomers," the children of the original baby boomers, are turning 27 this year - the median age for marriage in the U.S. "This is a generation who grew up with the Internet as a big part of their lives. For many, it's the focus of their work and personal communications. They not only feel comfortable registering online for non-traditional items, they tend to prefer it. With 80 million people of this generation hitting their twenties, there's room in the registry market for a lot of niche players."

Warner finds that at Traveler's Joy, wedding guests tend to give more generous gifts than they do on traditional registries. "Our members average about $2,400 in gifts per registry, which is a big chunk of the average honeymoon cost of around $3,500. A sizable portion of our members not only pay for their entire honeymoon, but are able to upgrade or extend it with the additional gifts from their registry."

More and more innovative companies are being created each year to fill this rapidly growing area of the wedding registry market. Don't be surprised if the couple at the next wedding you are invited to asks for something unconventional - breakfast in bed, followed by skydiving lessons and a helicopter tour!

ABOUT TRAVELER'S JOY, INC.

Traveler's Joy, Inc., is an innovative, web-based honeymoon registry service. To learn more, visit http://www.travelersjoy.com or call 1-888-TRVL-JOY (1-888-878-5569).

CONTACT: Tony Alexander, 1-888-TRVL-JOY (1-888-878-5569)

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