3V Marketing and Newtek Media Capital Announce Strategic Alliance

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Innovative Partnership Provides Turn-key Financial Solutions with Expert Direct Response Campaign Optimization.

3V Marketing, a bi-coastal, marketing-services firm offering direct response campaign management and optimization, today announced that Newtek Media Capital (NMC) has selected 3V Marketing to provide consulting and operational analysis to its media funding business. In addition, 3V Marketing will offer to its clients the power of Newtek Media Capital’s media funding for enhanced cash flow and growth ability.

NMC is a premier provider of short-term financing to businesses engaged in direct response advertising campaigns. By using NMC’s media funding, a product owner can save valuable working capital for inventory or infomercial production. NMC pays its clients’ media bills directly to the media buyer, which allows NMC clients to grow their profits far greater and with more efficiency than relying solely on their working capital.

Now, in addition to media funding, NMC’s partnership with 3V Marketing offers NMC clients day-to-day campaign management optimization services to ensure the highest-possible return on investment. 3V Marketing will work directly with NMC clients to design, execute, and manage the entire infomercial advertising campaign process including:

  •     negotiation of media buying and airing schedules,
  •     timely data analysis and cost projections,
  •     call center and fulfillment center management, and
  •     evaluation of alternative distribution channels.

3V Marketing continually monitors and analyzes the campaign to ensure optimal performance and maximum return on investment for product owners and NMC investors.

“Having been on the product selling side before, I know how many decisions confront a product owner when they are rolling out direct response ads; it can be overwhelming,” said Bob Hanington, Chief Executive of Newtek Media Capital. “When you are overwhelmed, you tend to make bad business decisions that can cost you profits. Joining forces with 3V Marketing will not only ease our clients’ workload, but also provide the key knowledge and experience that will find the highest return on investments.”

Virtually thousands of products are sold via direct response each day to America’s consumers, especially related to health, fitness and beauty. According to a recent consumer spending study, over 57 percent of respondents preferred shopping via infomercials to traditional retail stores.

In 2004, 2036 infomercials aired on cable and network television; of that 714 were new shows in 2004. Only 51 of the infomercial programs aired more than 50 times, which indicates a “successful” show -- a 7 percent success rate.

“There’s an enormous amount of money being spent to produce effective direct response marketing campaigns. 3V Marketing helps product owners navigate the process and spend their advertising dollars wisely,” said Ryan Dall, co-founder of 3V Marketing. “We respect the forward-looking approach Newtek brings to the industry and are fortunate to bring their strength and services to our clients.”

About 3V Marketing

3V Marketing is a bi-coastal marketing services firm specialized in direct response marketing Campaign Optimization and Intelligent Outsourcing. 3V provides a complete line of services aimed at helping product owners and campaign managers derive the most profit from direct response marketing campaign investments. For more information visit http://www.3vmarketing.com or call Eric Crouse at 207-347-5691or Ryan Dall at 805-643-1056.

About Newtek Media Capital

Newtek Media Capital (NMC) provides short-term financing and management services to small businesses engaged in direct response marketing through television advertising. NMC provides capital to fund the expansion of direct response advertising campaigns by enabling product owners to purchase ad time, the largest single expense of a direct response campaign. Sales generated by the advertising create a source of funds through which NMC is repaid for the advances it makes. NMC is part of Newtek Business Services (NASDAQ: NKBS). For more information visit http://www.newtekmediacapital.com or call Bob Hanington at 212-356-9540.


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Eric Crouse
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