Tool King Partners with MODASolutions to Offer Customers SECURE-eBill™, a Safer, More Convenient Way to Buy Online

Tool King partners with alternative payment solutions provider MODASolutions to offer SECURE-eBill – a safe and convenient way for customers to make purchases online, directly from their bank account.

Lakewood, CO (PRWEB) January 12, 2006 –- ToolKing.com, a leading online retailer of consumer, professional and industrial tools, today announced a strategic partnership with payment solution provider MODASolutions, to offer SECURE-eBill – a new, highly secure purchase option that allows consumers to conveniently pay for online purchases directly from their bank account.

According to a recent survey conducted by Forrester Research, 30% of U.S. consumers will avoid shopping online due to Internet security concerns. With many would-be customers frightened away from online purchases, Tool King has responded by offering a more secure, and easy-to-use payment option.

Joining forces with MODASolutions, Tool King now offers SECURE-eBill; a new payment option that will allow customers to make purchases online without providing sensitive personal or financial information. “We expect this choice to be very popular with a large number of consumers who consider online shopping a risky endeavor,” commented Don Cohen, Managing Partner for Tool King, LLC. “We feel confident turning to MODASolutions for this solution, they have established a good relationship with Tool King through their partnership with CardinalCommerce (the leading platform provider, enabling alternative payment solutions, Verified by VISA™ and MasterCard SecureCode® worldwide),” added Cohen.

Offering greater security, SECURE-eBill allows customers to pay for purchases directly through their existing online bank account. When a customer chooses this option, they will receive an e-mail with the purchase details and instructions to sign-on to their banking system website in order to pay Tool King just as they might pay their utility bills.

“We are thrilled to provide Tool King with this safe and easy alternative payment option to offer to their existing and new customers,” says Marwan Forzley, President and CEO of MODASolutions Corporation. “We view SECURE-eBill as a three-way win—delivering greater security for consumers, more sales for e-tailers, and wider use of online banking accounts for financial institutions.”

In addition to security, SECURE-eBill provides other features that appeal to the specific needs of Tool King’s customers. “Customers do not need a credit-card, and do not have to enter lengthy account information to purchase from our website; moreover, businesses will enjoy the advantages of an A/R account with easier set-up and much faster processing,” said Cohen adding, “We believe the convenience and security of this new option will encourage more customers to buy from us.”

About Tool King

Since 1978, Tool King has made a name for itself by offering lower prices on tools and machinery, while providing a better level of service than the competition. Launched in 2001, ToolKing.com continues to offers these advantages, and provides innovative features that help customers choose the best product for their needs, and get more use out of their tools. In addition to offering SECURE-eBill, Tool King also offers one the largest selections of payment options in the industry including: All Major Credit-Cards, Tool King Gift Cards, Bill Me Later®, PayPal®, Western Union® (coming soon). For More Information, contact Don Cohen at 303-963-4515.

Tool King, LLC
ATTN: Don Cohen
11111 W. 6th Avenue Lakewood, CO 80215
www.toolking.com

About MODASolutions

MODASolutions provides the payment and order processing infrastructure that extends online banking to online shopping, reducing the risk of online transactions for both consumers and merchants. The company's proprietary software, processing technologies and services expand markets, manage fraud, and reduce costs for merchants, while satisfying consumer demand for secure online shopping.

The company’s flagship offering, SECURE-eBill, allows consumers to pay for the products and services they purchase online through the security and convenience of their existing online bank account. SECURE-eBill is integrated into leading e-commerce platforms and MODASolutions is partnered with some of the industry’s leading companies such as Novator, a strategic online retail service provider, and CardinalCommerce, the leading platform provider enabling alternative payment solutions, Verified by Visa, MasterCard® SecureCode™ and JCB J/Secure worldwide.

MODASolutions has offices in Philadelphia, Atlanta, and Ottawa. Find out more about MODASolutions and SECURE-eBill by visiting us online at www.modasolutions.com and www.secure-ebill.com

For more information on MODASolutions and SECURE-eBill, please contact Tim Cifelli at (610) 642-8253.

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