Nationwide Survey Awards San Diego Division of John Laing Homes with 'Best Homebuying Experience' in the U.S.

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The San Diego Division of John Laing Homes was recently awarded the Eliant Survey's "Best Homebuying Experience" and "Purchase Experience" awards -- a remarkable feat for a team that is only three years old.

America’s Finest City can also now claim America’s finest homebuilder with the selection of the San Diego Division of John Laing Homes as the nation’s top vote-getter in customer satisfaction in a third-party buyer survey. This is a remarkable feat for the Carlsbad-based team that’s only three years old.

John Mecklenburg, President of the San Diego Division of John Laing Homes accepted the Eliant “Best Homebuying Experience” and “Purchase Experience” awards on behalf of the company. The Eliant Awards (previously called the Homebuyers’ Choice Awards) are presented by research firm Eliant, after rating about 200 homebuilders across the country based on over 400,000 new homebuyer surveys.

The Eliant awards have come to be known as the standard by which homebuilders nationwide are judged. Eliant utilizes cutting-edge tracking and information management systems to provide builders with a blueprint for delivering extraordinary customer experiences, thereby raising the bar for builders large and small.

In the midst of explosive growth from to five to 100 employees since opening an office here in 2002, Laing San Diego has kept its eye on its most important priority -- giving the homebuyer an outstanding experience.

Taking an innovative approach to customer satisfaction, John Laing Homes offers an ‘above and beyond’ concierge service to every new San Diego client. The Concierge initiates contact with each buyer in an effort to get to know the homebuyer personally. The Laing San Diego Concierge is at a family’s disposal helping to expedite the homebuying process and facilitate the transition to a new neighborhood and way of life.

“My John Laing sales team made me feel like I was their only customer,” said Kip Hajjar, a recent homebuyer in John Laing’s Isla Vista community at La Costa Greens. “My team was accessible, responsive and compassionate. I’m just so excited to have my new John Laing home. It was a phenomenal experience,” he continued.

Different by design, John Laing Homes has earned a reputation for quality crafted homes by consulting with not only the top architectural firms but also by personally soliciting and implementing buyer feedback. This customer-focused approach has earned John Laing Homes top marks and several awards in architectural excellence and customer satisfaction.

“Buying a home is a milestone in the lives of most people,” said John Mecklenburg, president of John Laing Homes’ San Diego division. “We are totally committed to helping our families navigate the homebuying experience, from construction to move in. Our team is available every step of the way to answer questions, offer peace of mind, and make that beautiful new home a reality,” he continued.

John Laing’s San Diego division was also recognized by Eliant in 10 other categories, taking second-place honors for “Overall Quality;” “Home Readiness;” and “Construction Experience.” The San Diego division placed third in “Finance and Closing Experience;” and “Highest Rated Community – Seahouse;” fourth in “Overall Customer Care Experience;” and “Highest Rated Community – The Tides;” sixth in “Personalization Experience (Design & Options);” tenth in “Overall Home Quality Community – The Tides;” and “Highest Rated Design-Option Representative – Kimberly Kotska;” and fifteenth for “Highest Rated Customer Care Representative – Marcos Diaz.”

John Laing Homes is currently selling four communities in San Diego including Woodley’s Glen in San Elijo Hills, Rosemary Lane at 4S Ranch, and Isla Vista and Cordelane at La Costa Greens.

John Laing Homes was named Professional Builder magazine's "2004 Builder of the Year." The national award, created in 1966, recognizes one homebuilder each year for excellence in the industry in several areas, including innovative designs, marketing, and customer service. One of the top privately held homebuilders in the nation, John Laing Homes ranks 28th on Professional Builder magazine’s list of the top 400 homebuilders. The company, based in Newport Beach, California, concentrates its homebuilding efforts in California and Colorado.

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Randy Steinberg
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