No More Geek Speak: New Book Helps Technology Marketers Improve their Promotional Materials

The new book, Copywriting That Sells High Tech, is the definitive guide to writing powerful and persuasive promotional materials for technology products. It provides hundreds of examples, ideas, and techniques to help writers and marketers present understandable sales information to buyers of technology products and services.

Sammamish, WA (PRWEB) January 13, 2006 -- Buyers of technology products need complete, helpful and, most of all, understandable sales information. Yet it isn’t easy to write brochures, press releases, and other materials that translate highly technical concepts and jargon into clear information that will motivate readers to buy. Author Janice M. King is ready to help with her new book, Copywriting That Sells High Tech, the definitive guide to writing powerful and persuasive promotional materials for technology products.

Copywriting That Sells High Tech gives writers, product managers, public relations specialists, sales reps, entrepreneurs, and marketers a comprehensive resource for writing effective, compelling sales and publicity materials for all types of technology products and services. The book is also helpful for students and novice copywriters, as it includes hundreds of examples, ideas, and techniques.

Author Janice M. King is a highly regarded copywriter based near Seattle, Washington whose clients include leading technology companies across the globe. With more than 20 years of communications experience, she has developed an extensive and award-winning portfolio of work.

Chapters: Planning for High-Tech Marketing Communication—The High-Tech Audience—Why Communicate?—The Writing Process—Document Elements—Content Types—Text Techniques—Legal and Ethical Issues—Global Communication—Sales Materials—Press Materials—Alliance Materials—Copywriting Checklist—Glossary

Ordering Information: Copywriting That Sells High Tech (pub. date: January 2, 2006), published by WriteSpark Press, ISBN-13: 978-097663960-2 ISBN-10: 097663960-2, US $49.95 (list price). Available from Amazon.com, BN.com, or visit the companion Web site: http://www.writinghightech.com.

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