From Xbox to BowFlex, Mpire’s Free New Research Tool Instantly Shows Sellers How to Make the Most Money From Online Listings

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Based on real-time data from recent successful sales, Mpire™ Researcher shows eBay® sellers the best listing options and what price they can expect for any item; Mpire launches Researcher with a chance to win trip to eBay Live!® 2006.

How can an online seller score top dollar for the latest gaming system? Which day of the week is best for peddling an exercise machine? What price should you shoot for when listing a digital camera?

Applying the right listing tactics when selling an item on eBay makes a big difference to the bottom line, yet finding relevant, complete data on the most successful sales is tough. In response, Mpire™, a provider of web-based services that dramatically simplify the way small businesses sell online, today launched Mpire™ Researcher – a free new tool that instantly arms eBay sellers with the information they need to make the most profitable listing decisions. Users simply type in the item they wish to sell, and Researcher shows listing recommendations – such as best starting price, listing length and key words – based solely on the latest eBay transactions for that same item that sold for the best prices. eBay users can now visit http://www.mpire.com to sign up for Researcher and enter to win a trip for two to eBay Live! 2006, being held June 13-15, 2006 at the Mandalay Bay and Hotel Convention Center in Las Vegas.

Foregoing the high fees associated with other online auction research tools, Researcher offers free usage up to 100 searches for the first 30 days, then ten free searches per month, with the ability to purchase additional searches for as low as $.10 each. To celebrate the launch, in addition to the eBay Live! 2006 trip giveaway Mpire is also offering a referral rewards program, in which anyone who refers five or more people who sign up and validate an Mpire Researcher account earns a $25 eBay gift certificate.

“Many eBay users don’t realize that making the right selling decisions can really impact the average sales price they get on eBay. Too few take the time to adequately research the right listing choices for items they’re selling because there hasn’t been a way to quickly and affordably find reliable data,” said Dave Cotter, Mpire’s CEO. “Unlike other research tools, Mpire Researcher is based only on the most successful sales. The service takes only a second to show the most effective keywords, item pricing and formatting for millions of items, and displays responses in an easy-to-use format so sellers get quick, easy answers.”

Researcher operates by matching a seller’s request to real-time data taken from sales data for corresponding items. The tool then instantly calculates and recommends the most effective listing choices, including:

**Average selling price

**Sales success rate

**Listing title and keywords

**Listing start price

**Listing categories

**Day and time to end listing

**Listing duration

**Listing upgrades

**Current number of listings for similar items, and more

Researcher is the latest addition to Mpire’s suite of web-based online auction services, which also includes Mpire™ Launcher, a free listing tool that comes complete with free image hosting, scheduled listings and design templates, and Mpire™ Builder, a complete auction automation and management system that is currently available for a free 30-day trial. An affordable flat-rate subscription service, Builder pulls together everything an eBay seller needs to more effectively manage their online sales, from listings and consignment management, to financial tracking and reporting, to automated customer management, product sourcing and more. Additionally, Mpire offers a robust Online Business Center filled with educational eBay resources, as well as free monthly tele-courses covering a variety of topics to help eBay business owners succeed. For more information and to trial Mpire’s services, visit http://www.mpire.com.

About Mpire

Mpire is committed to empowering millions of people to run their own online business. Mpire’s complete, easy-to use services dramatically simplify how online business owners manage all aspects of their business activities, making online sellers more successful. Designed initially for the serious eBay business owner, Mpire’s web-based suite of free and affordable flat-rate subscription services seamlessly integrate all the tools an online seller needs to better track, manage and successfully operate their business. Mpire’s services save business owners valuable time and provide them with powerful management insights, allowing them to make more informed decisions and concentrate on growing their business. Founded in 2005, Mpire is backed by Ignition Partners and former eBay executive Richard Rock. Visit http://www.mpire.com for more information.

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Amanda Foley
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