Secret Shopper Blows Her Cover to Share Mystery Shopping Secrets

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Cathy Stucker is a mystery shopper, but her secrets are now on the Internet for everyone to see. Stucker, author of "The Mystery Shopper’s Manual", has launched a mystery shopping blog with industry news, tips for professional shoppers and more.

Mystery shoppers visit businesses “disguised as normal customers,” and do the things other customers do: ask questions, make a purchase, make a return — but with a twist. These undercover customers are there to evaluate the businesses and their employees. After a visit, the mystery shopper completes a questionnaire detailing what occurred during the visit. Businesses use this information to verify that service standards are met, determine training needs, reward high performers, improve quality and maintain customer satisfaction.

Mystery shopping is a fun and flexible way to make extra money, and shoppers come from all walks of life. Shoppers may be employed, self-employed, retired, students or at-home moms.

Cathy Stucker helps new and experienced shoppers find success with legitimate mystery shopping companies and avoid the many scams and questionable opportunities that exist online and off. At her mystery shopper blog, Stucker shares secrets to getting more and better jobs, and provides insider news from her contacts within the mystery shopping industry.

Have a question about mystery shopping? Contact Cathy Stucker through her blog at and watch for her answer in an upcoming post. Or sign up for her free e-mail course at the blog or at

Stucker has mystery shopped since 1995, and she has trained thousands of people to be successful professional shoppers. In 2002, the Mystery Shopping Providers Association (MSPA) selected her to develop their Mystery Shopper Gold Certification, and Stucker has so far presented more than 60 certification workshops on their behalf. Cathy Stucker’s book, "The Mystery Shopper’s Manual", was voted Industry Book of the Year in 2003, 2004 and 2005 in online surveys of mystery shoppers. The Manual is available at bookstores, and


Cathy Stucker

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