LifeSource™ “February is Heart Month” Promotion: At Home Blood Pressure Monitoring Encouraged
Auto Control Medical and the Heart and Stroke Foundation of Canada are pleased to announce a special, first time ever, promotion to encourage Canadians to monitor their blood pressure at home.
Montreal, Quebec (PRWEB) January 13, 2006 - Auto Control Medical and the Heart and Stroke Foundation of Canada are pleased to announce a special, first time ever, promotion to encourage Canadians to monitor their blood pressure at home.
During the entire month of February 2006, for every validated LifeSource™ blood pressure monitor sold in Canada, $5.00 will be donated to the Heart and Stroke Foundation of Canada. A validated blood pressure monitor is one whose accuracy has been endorsed by the caption “Recommended by the Canadian Hypertension Society” as found on the Canadian retail package. A minimum of $35,000 has been pledged. Eligible sales will be tabulated by combining point-of-sales (POS) data where available and trade sales during the month of February. All validated LifeSource™ upper arm “automatic inflate” monitors are part of this promotion.
An extensive advertising campaign has been planned using the Internet and print advertisements in 50+ and Le Bel Age magazines during the months of January and February. A special point-of-purchase retail counter mat has also been developed showing the print ads and all 5 LifeSource™ product models. Furthermore, the Heart and Stroke Foundation will feature details of the promotion on its website at www.heartandstroke.ca.
For more information, call 1 (800) 461-0991 and ask about the “February is Heart Month” promotion.
Since 1956, supported by a force of 130,000 volunteers, the Heart and Stroke Foundation of Canada has been a leader in the study, prevention and reduction of disability and death from heart disease and stroke in Canada. www.heartandstroke.ca
Auto Control Medical is a privately-owned Canadian company with origins in Ontario and Quebec. From offices in Toronto and Montreal, it distributes healthcare products through pharmacies and homecare stores from coast to coast. www.autocontrol.com
Contact:
Georgia Georgaklis
Auto Control Medical Inc.
(514) 695 3005 ext. 309
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