Rowe Pottery Works Announces “Partnership Parity” with Dealers

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Premier salt-glazed pottery creator, Rowe Pottery Works, enhances program to increase dealer success and customer satisfaction.

Our dealer will then receive 10 percent of the sale price, without having to stock the inventory

Rowe Pottery Works, creator of salt-glazed pottery, has revamped its dealer relationships based on recently completed research with its network of dealers. “In today’s modern market, even with such traditional products as our Rowe salt-glazed pottery, we recognized that the Internet, savvy customers and booming competition means that success for all of us depends on mutually beneficial partnerships,” explained Justin Janisch, Rowe president. “Since our purchase of Rowe in 2004, we have reached out to our sellers and customers to assess how we can make the experience of both buying and selling Rowe Pottery simple, satisfying and profitable. It’s simply a better business model for all.”

The first change is the establishment of an Affiliate Program, where customers can access their favorite shop’s Web site to order Rowe salt-glazed pottery and home decorating items online. The customer is invisibly linked to Rowe’s Web site, and the order is completed. “Our dealer will then receive 10 percent of the sale price, without having to stock the inventory,” revealed Greg Sanders, marketing and sales director. “As for the customer, she can always shop online at her favorite store and always get exactly what she wants.”

A store locator will be added to the Rowe Web site, allowing customers to find a nearby store at which to purchase items they like. “We know that many Rowe buyers are collectors and not only prefer Rowe, but also prefer a particular artist or potter. They want to see and feel each piece before selecting their unique one. Sometimes, they just want it right away!” noted Sanders.

For information about joining the Rowe Pottery dealer network or to request a catalog, call Jan Wardour, wholesale representative, at 1-800-356-7687, ext. 367, or visit the Web site at

About Rowe Pottery Works

Rowe Pottery Works was established in 1975 in Cambridge, Wisconsin. What started as a two-person pottery studio is now a group of artisans, each with their own unique talent and skills. Interest in collecting antique cobalt blue decorated salt-glazed crocks and jugs was the inspiration to change the studio's pottery product line in early 1980. Since then, Rowe Pottery has been making museum-quality reproductions of Early American salt-glazed crocks and jugs. In addition, the line has recently expanded to include new products, warm colors and bold designs.

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Greg Sanders
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