Media Matchmaker Launches System That Helps Media to Find Potential Partners

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On-Line Matchmaking Service Links Producers, Advertisers Seeking Product Placement, Promotions and Integration

Media Matchmaker Inc. ( has launched its proprietary online system, which connects producers of film, television, DVDs and digital entertainment with media agencies and brands seeking integration, promotional and sponsorship opportunities. Media Matchmaker’s real-time service will make it much easier for qualified producers and media buyers to find potential partners ready to negotiate and close deals.

“Media Matchmaker simplifies and streamlines what historically has been a complex, labor-intensive process,” said Media Matchmaker President Jim Mahoney. “It saves time, money and aggravation. We think it’s the right service at the right time, and should bring order to a fast-growing part of an increasingly chaotic advertising environment.”

Internet advertising, video on demand, new content-delivery platforms and time-shifting devices have combined to severely undermine traditional advertising, while fueling an explosion in product placement and other non-traditional approaches. Media-buying markets – long dominated by a handful of content creators, major corporations and product-placement agencies – now are filled with newcomers whose needs seldom can be met through traditional processes.

Media Matchmaker gives those newcomers and others a fast, inexpensive and efficient way to get their deals done. The company uses a sophisticated database that links clients on both sides, allowing them to find real opportunities with real partners, in complete privacy, 24 hours a day, anywhere they have an Internet connection.

“It can save 50 phone calls and 100 e-mails a day, because it significantly speeds up the prospecting, pitching and negotiating process needed for every deal,” said CEO Betsy Green. “It creates a direct link between content provider and advertiser so they can directly negotiate the best possible partnership with the least aggravation, expense and delay.”

Media Matchmaker will initially offer a free trial period through February 28th to qualified content providers and media agencies and brands. Beginning in March, the service will be available on a monthly subscription basis

Media Matchmaker has worked closely with executives at networks, studios, ad agencies and product-placement firms to hone the matching service, ensuring it provides the features they most want and need. The results already have won kudos from numerous industry leaders.

“This is an idea whose time is long overdue,” said Brad Fornaciari, former president of advertising agency J. Walter Thompson West. “It’s brilliant. Product placement and integration is a fragmented, confusing process at best. Up until now, making it happen was more about who you knew and the ‘secret handshakes.’ This changes everything, bringing order, discipline, access and fairness to the process.”

“With so many businesses pursuing product placement, sponsorships and promotions, there’s a real need for a centralized resource where advertisers can see what opportunities are available and producers can alert them to shows seeking partners, “ said Joanne Burns, executive vice president of marketing, research and new media for Fox’s Twentieth Television division. “Media Matchmaker is just such a resource. The system is easy and thorough, and it should be a very effective means of bringing together both advertisers and producers.”

How Media Matchmaker Works: The Media Matchmaker site ( has two main sections. One is for buyers, the advertising agencies and companies seeking marketing opportunities for their brands. The other is for sellers, the producers and other content creators who are offering marketing integration and partnerships connected to their programming. Pre-screened users enter detailed information on the entertainment platform and opportunity they are seeking, and their preferred terms. The Media Matchmaker search engine then connects the user with the best available opportunities, quickly and efficiently putting dealmakers together.

About Media Matchmaker Inc.

Driven by the old adage that “necessity is the mother of invention,” Betsy Green, a former studio product-placement executive, developed the Media Matchmaker model as a response to the increasingly complex process of making brand-integration deals happen. Three years and repeated upgrades and enhancements later, Media Matchmaker is poised to transform the industry.

Media Matchmaker, based in Culver City, CA, is led by co-founders Betsy Green and Jim Mahoney, who have a combined 40 years of entertainment-industry experience. An advisory board featuring some of the most influential leaders in advertising and entertainment provides invaluable support, connections and feedback, ensuring the Media Matchmaker service will evolve and respond to continuing changes in product integration.


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Sean Mahoney
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