New Web Services Increase Profits and Rescue Classified Advertising for Newsprint Industry in Death Spiral

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BuyLookSell, Inc. has released seven new web services enabling the newspaper industry to rapidly expand their existing classified advertising business. The services are provided with no up-front costs and will benefit the publishing, automotive, insurance, finance, employment and real estate industries.

BuyLookSell, Inc. (http://www.buylooksell.com/newspaper) has released seven new web services enabling the newspaper industry to rapidly expand their existing classified advertising business. The services are provided with no up-front costs to the publication and are hosted by BuyLookSell, Inc. while branded as the newspaper – integrating directly into a newspaper organization’s existing online advertising section.

BuyLookSell, Inc.’s technology enables newspaper organizations to capture automotive, finance, insurance and real estate leads through their online classified advertising sections and offer online employee recruitment services. Newspapers in partnership with BuyLookSell, Inc. will then sell captured leads and access to employee resumes at a premium.

Additional custom programming services are also available without up-front costs to the newspaper – further enabling them to recapture the online advertising market.

“Our service modules, placed as links within individual classified ads, will provide newspapers with incremental revenue potential of $10 - $40 for each lead collected, and $300 - $5,000 for each resume subscription service sold,” said Chad D. Perry, President of BuyLookSell, Inc. “Our goal is to become the number-one partner in helping newspapers reclaim lost advertising dollars from online competitors.”

According to statistics published by the Newspaper Association of America, classified advertising is down year-after-year. This fact is supported by statistics that show an 18 percent decrease in automotive, employment, and real estate classified advertising from 2000 to 2004 – or approximately $3 billion in revenue.

“The newspaper industry is at a crossroads and must make immediate and drastic changes to prevent further revenue erosion,” said Perry. “Progressive newspapers who take advantage of the no up-front cost services offered by BuyLookSell will immediately begin repositioning their publication as the top local online automotive, employment, and real estate destination – and start winning back lost customers from online competitors.”

For more information visit the company’s web site at http://www.buylooksell.com/newspaper.

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Ria Romano
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