Security Experts Battle Click Fraud With Clickrisk Scanner-Pro

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Click fraud, or as Google says, “invalid clicks, [due to] any method used to artificially and/or maliciously generate clicks” just got easier to detect with the new Clickrisk Scanner-Pro software. Updates are available at http://www.clickfraud.com/ with immediate effect.

The PPC advertising community have been waiting for this ability to clearly identify and regularly monitor suspicious clicks

Clickrisk Scanner-Pro software combines proprietary security technology and human forensic analysis to give Pay-Per-Click (PPC) advertisers the ability to detect click fraud in PPC campaigns, delivering proof to resolve click fraud claims with search networks, such as Google and Yahoo!.

Until now, PPC advertisers relied on inadequate reporting tools, which failed to provide sufficient evidence of click fraud. The Clickrisk forensic security system improves on common analytics that leave the end user in the dark. Clickrisk software, combined with security expertise to analyze clients’ web server logs, clearly identifies when click fraud is present.

Clickrisk Scanner-Pro checks industry standard logs against thousands of unique patterns that can be updated online. When anomalous activity is identified, it is extracted by the user as an encrypted file and reported as an incident to Clickrisk security experts. Suspicious activity is then investigated using advanced fraud detection techniques. Clickrisk Scanner-Pro software is also able to detect click fraud retroactively.

And it is this retroactive analysis that complements our click monitoring software. Clickrisk Tracker-Pro captures behavioral data in real-time, code is included on each web page being monitored, with its forensic security experts analyzing any alerts and providing simplified actionable intelligence to take next steps—allowing marketers to focus on improving conversion rates without worrying about skewed PPC data.

Both Google and Overture recognize the importance of using human security experts in detecting click fraud and use it in their own attempts to solve the problem. Clickrisk now offers an enhanced powerful technology/human security process to advertisers. “The PPC advertising community have been waiting for this ability to clearly identify and regularly monitor suspicious clicks,” says Adam Sculthorpe, President & Chief Security Officer of Clickrisk.

With the new releases of the Clickrisk software suite, PPC advertisers have greater ROI visibility of online ad campaigns and can identify bona fide clicks, which is essential to improving conversion rates of legitimate customers.

For comprehensive information about click fraud please visit http://www.clickrisk.com/ or call Clickrisk on 213-596-6330 today.

Clickrisk is a Trademark of Clickrisk LLC.

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Adam Sculthorpe
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