Steven Nicks, Co-founder of The Phelon Group, to Speak at Word Of Mouth Marketing Association Conference in Orlando, Florida on January 20

The Phelon Group's Steven Nicks will speak on the three keys to B2B Word of Mouth Marketing at the at the Word of Mouth Marketing Association’s WOMBAT Conference in Orlando, Florida at the Disney Coronado Springs Resort, on Friday, January 20, at 10:00 a.m.

Sunnyvale, Calif. (PRWEB) January 17, 2006 -- Today The Phelon Group announced that co-founder Steven Nicks will speak at the at the Word of Mouth Marketing Association’s WOMBAT Conference in Orlando, Florida at the Disney Coronado Springs Resort, on Friday, January 20, at 10:00 a.m.

Nicks’ presentation, “How to Do Business to Business Word of Mouth Marketing,” will reveal the three keys to effective B2B word of mouth marketing: a customer reference program, understanding the voice of the customer through a customer perception audit, and developing a negative word of mouth contingency plan.

The whitepaper “Word of Mouth Essentials for B2B Marketers” will be available for download on The Phelon Group website on January 23. For a free copy, go to The Phelon Group Web site at http://www.phelongroup.com on or after the above date.

About The Phelon Group
The Phelon Group is a strategic consultancy focused on the development, maintenance and extension of mutually beneficial customer relationship programs and initiatives. Its work helps companies better understand and monetize customer relationships, resulting in increased revenue streams and faster sales cycles, high-impact marketing and positive word-of-mouth, and a competitive edge in the marketplace. The Phelon Group conducts engagements for leading enterprise solution providers such as Adobe, Amdocs, EDS, EMC Corporation and Hewlett-Packard. For information, please contact marketing at phelongroup.com.

For information about the Word of Mouth Marketing Association:
Please visit their Web site at http://www.WOMMA.org.

For more information, press only:
Marsha Keeffer, MKeeffer Consulting, LLC, (831) 475-9539.

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customer reference program voice of the customer customer relationship

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