ECNext Launches Webbolt’s Ad Supported Business News Site

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Webbolt’s site provides high-value news and analysis, available exclusively on the Web.

Since we offer the kind of business information that allows our readers to make critical decisions in their business, we felt it was important to make the information more accessible. We are able to do this due to ECNext’s ability to maximize traffic and contextual ads on our site.

Senior level executives, marketing professionals, and other business professionals looking for the most current and in-depth information can now find and access business news, research and analysis from Webbolt Limited (http://www.webbolt.com).

The site, built and marketed by ECNext (http://www.ecnext.com), includes more than 15,000 articles and reports on key industries, including manufacturing, security, petrochemicals, e-commerce and energy. Webbolt provides value to its users by offering totally Web-based information and analysis that is not available from other sources, neither on the web nor in print.

Webbolt sees providing the information in an ad-supported model as a means to help more people have immediate access to information that is critical to their business decisions. Webbolt is able to the offer the reports at no charge because of the large amount of traffic being driven to the site from ECNext’s search marketing programs.

“Our researchers and writers are always gathering information from around the world via the web,” said David Gosine, President of Webbolt. “Since we offer the kind of business information that allows our readers to make critical decisions in their business, we felt it was important to make the information more accessible. We are able to do this due to ECNext’s ability to maximize traffic and contextual ads on our site.”

The site is built on ECNext’s proprietary business content merchandising platform and uses ECNext’s expertise in web marketing to enable Webbolt to attract the growing number of business professionals who are using the Web to find answers to critical business questions. It is ECNext’s platform and marketing services that drive significant traffic to support this new type of revenue model.

“Webbolt is a great example of a client with high value content and a strong potential online audience,” said Pamela Springer, President and CEO of ECNext. “The ability to drive users with their 15,000 unique articles, each containing descriptive key words, will drive relevant traffic to the site. Our search marketing programs enable a site like to this to become successful by monetizing traffic. The end user will be delighted by the relevant article they land on and then will have the opportunity to navigate to additional areas within the site.”

ECNext specializes in helping publishers market, sell and deliver business information online via its content merchandising solution. ECNext’s family of solutions, its publisher branded sites, and its Web marketing programs, provides publishers with an additional channel for reaching online content buyers.

About Webbolt Limited

Webbolt Global Business News, Research & Intelligence is a highly selective, synthesized and customized business news service that is objective, informative, balanced, easily accessible and structured to save time. Webbolt’s purpose is to provide unique handpicked content for our readers that are valuable enough to facilitate decisions and action. Webbolt Global Business News, Research & Intelligence is built on professionals’ needs for high quality information, delivered at the right time to the right people in the right form.

About ECNext

Founded in 1996, ECNext specializes in turning Web searches into online revenue for leading business publishers, financial analysts and market research firms. ECNext provides a complete range of technology and services that work together to drive more traffic, revenue and profit. Located in Westerville, Ohio, ECNext works with leading publishers such as Thomson Gale, McGraw-Hill, Dun & Bradstreet, AMR and Fitch Ratings.

For more information, contact:

Michelle Mader

Marketing Communications Manager

ECNext

614-682-5115

http://www.ecnext.com

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Michelle Mader
ECNext
614-682-5115
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