Factiva Introduces Factiva SalesWorks for Salesforce.com’s AppExchange

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Integration equips sales professionals with valuable information to accelerate sales cycle; more than 150 on-demand business application listings now available for test drive and deployment via the Salesforce.com AppExchange.

Factiva®, a Dow Jones and Reuters Company, and salesforce.com, the market and technology leader in on-demand customer relationship management (CRM), today announced Factiva SalesWorks for salesforce.com’s AppExchange. Built on the AppExchange on-demand platform, Factiva SalesWorks for AppExchange is immediately available for test drive and deployment at http://www.appexchange.com, in conjunction with the Salesforce Winter ’06 release.

Factiva SalesWorks for AppExchange provides sales professionals with timely and critical company and executive information and news about prospects and customers, directly within their salesforce.com implementation. Salesforce.com subscribers can view a snapshot of a particular company or executive, allowing them quickly to identify and qualify prospects with in-depth company information, executive details, relevant competitor analysis, and highly targeted news coverage.

With AppExchange, salesforce.com customers now have access to new applications that bring the benefits of salesforce.com to an entire business, letting them manage and share all of their company information on-demand. Using AppExchange, companies can easily add any number of new on-demand applications to their existing Salesforce deployments, extending their success and making the full power and creativity of the salesforce.com customer, partner and developer community available with just a click.

“Factiva SalesWorks integration with AppExchange creates an innovative and easy way for sales people to find and understand information critical to the sales process,” said Adam Gross, director of product marketing, salesforce.com. “As a result, sales people spend less time looking for data and more time on analysis and collaboration to help them gain a competitive advantage and perform their jobs more effectively.”

“In today’s commoditized marketplace, it’s the relationships that salespeople form with clients and prospects that provide the sales wins,” said Greg Gerdy, vice president of channel marketing, Factiva. “Providing relevant company and executive information within salesforce.com’s AppExchange empowers sales professionals to spend more time creating the most lucrative relationships, improving sales productivity and accelerating the sales cycle.”

Factiva SalesWorks for AppExchange is one of more than 150 application listings created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world’s first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. Launched today, AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into any salesforce.com account. AppExchange can be found at http://www.salesforce.com/appexchange.

About Factiva®

Factiva, a Dow Jones and Reuters Company, provides essential business news and information together with the content delivery tools and services that enable professionals to make better decisions faster. Factiva’s unrivalled collection of more than 9,000 authoritative sources includes the exclusive combination of The Wall Street Journal, the Financial Times®, Dow Jones and Reuters newswires and the Associated Press, as well as Reuters Fundamentals, D&B®, and Bureau van Dijk company profiles.

Factiva’s innovative, XML-based and Web services-enabled technology platform provides access to this rich content collection via Factiva’s role-specific products or through customized enterprise, group or personal solutions. Executives, information professionals, marketers, salespeople, and other professionals can easily monitor and understand the latest news, market trends, and business challenges relevant to them – directly from the Microsoft® Office and job-specific applications they use every day. To learn more about Factiva, please visit the Web site at http://www.factiva.com.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). The company’s Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com’s on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at http://www.appexchange.com. Customers can also take advantage of Successforce, salesforce.com’s world-class training, support, consulting and best practices offerings.

As of October 31, 2005, salesforce.com manages customer information for approximately 18,700 customers and approximately 351,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

Salesforce.com is a registered trademark of, and AppExchange and Successforce are trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

Media Contact:

Shannon Sullivan

Factiva Global Public Relations


Jane Hynes

Salesforce.com Public Relations


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