MarketingSherpa's 2006 Wisdom Report Available Free: 110 Real-Life Stories on Search Marketing, Email Marketing & Testing

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MarketingSherpa's 2006 Wisdom Report featuring 110 real-life stories submitted by readers on search marketing, email marketing, business-to-business marketing, running an ad agency and more is now available free of charge at

MarketingSherpa announced today the publication of its 2006 Marketing Wisdom Report, an all-new collection of real-life marketing lessons from 110 readers. Copies of the 48-page Report PDF are available without charge (thanks to a sponsorship grant from Omniture SiteCatalyst) at

Marketers from 110 organizations contributed test results and lessons learned stories for this fourth annual Wisdom Report, including: American Red Cross, CompUSA, Cox Communications, Deloitte & Touche, Palo Alto Software, and The Motley Fool.

The marketing and advertising lessons learned detailed in the Wisdom Report cover the following topics:

  • Email campaign segmentation test results
  • Search marketing lessons (especially combining PPC and SEO)
  • Offline advertising and marketing lessons
  • Web site design and landing page lessons
  • Business-to-Business marketing campaign lessons
  • Office politics and job searching tips for a successful marketing career

Also featured: practical tips from ad agency executives and consultants on how to run a healthier business and land new clients.

MarketingSherpa's 2006 Wisdom Report is sponsored by Omniture's award-winning SiteCatalyst.

This is MarketingSherpa's fourth annual Marketing Wisdom Report. Each year's edition is read by more than 173,000 marketing and advertising professionals. This year's edition is 48-pages long. A PDF is available free of charge (and without any obligation) at

About MarketingSherpa, Inc.

MarketingSherpa is a research firm publishing Benchmark Guides, Buyer's Guides, and How-to Reports plus a 500+ marketing Case Study Library. Praised by The Economist, Harvard Business School's Working Knowledge Site, and, more than 173,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week.

The company, founded in January 2000, is headquartered at 499 Main Street, Warren RI with additional offices in Boulder CO. For more information visit or call (877) 895-1717.

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