Warren, RI (PRWEB) January 17, 2006
MarketingSherpa announced today the publication of its 2006 Marketing Wisdom Report, an all-new collection of real-life marketing lessons from 110 readers. Copies of the 48-page Report PDF are available without charge (thanks to a sponsorship grant from Omniture SiteCatalyst) at http://wisdom.marketingsherpa.com
Marketers from 110 organizations contributed test results and lessons learned stories for this fourth annual Wisdom Report, including: American Red Cross, CompUSA, Cox Communications, Deloitte & Touche, Palo Alto Software, and The Motley Fool.
The marketing and advertising lessons learned detailed in the Wisdom Report cover the following topics:
- Email campaign segmentation test results
- Search marketing lessons (especially combining PPC and SEO)
- Offline advertising and marketing lessons
- Web site design and landing page lessons
- Business-to-Business marketing campaign lessons
- Office politics and job searching tips for a successful marketing career
Also featured: practical tips from ad agency executives and consultants on how to run a healthier business and land new clients.
MarketingSherpa's 2006 Wisdom Report is sponsored by Omniture's award-winning SiteCatalyst.
This is MarketingSherpa's fourth annual Marketing Wisdom Report. Each year's edition is read by more than 173,000 marketing and advertising professionals. This year's edition is 48-pages long. A PDF is available free of charge (and without any obligation) at http://wisdom.marketingsherpa.com
About MarketingSherpa, Inc.
MarketingSherpa is a research firm publishing Benchmark Guides, Buyer's Guides, and How-to Reports plus a 500+ marketing Case Study Library. Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, more than 173,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week.
The company, founded in January 2000, is headquartered at 499 Main Street, Warren RI with additional offices in Boulder CO. For more information visit http://www.marketingsherpa.com or call (877) 895-1717.
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