Brea, CA (PRWEB) January 18, 2006
Avery® Print and Mail Center, the direct mail marketing group of Avery Dennison Worldwide Office Products, is providing accounting firms with direct mail marketing tools to help increase communications during tax season.
Many clients may have the impression that during the months of January through April, their accountants are too busy to address their tax-related issues. This is a perfect time to let clients know that their concerns are important. Making an effort to communicate through direct mail during the busy tax season can create a strong competitive advantage.
Avery Print and Mail Center provides a residential and business mailing list rental service to help accounting firms and CPAs target new clients. These firms can target a mailing to specific types of businesses or individuals.
According to the U.S. Direct Marketing Association (DMA), direct mail is still the No. 1 marketing method used by marketers. Recommendations for accounting firms include creating a timeline for a targeted direct mail campaign in early February and then providing follow up with calls in March. Keeping the business name top of mind throughout the year will increase credibility and awareness when clients are making decisions during and after tax season.
Recommendations for initiating a direct mail marketing campaign include:
*Send a postcard with helpful tips to your clients about organizing tax paperwork ahead of time.
*Plan a direct mail postcard to current clients and potential prospects to remind them you can help take the difficulty out of tax filing.
*Invite prospects to contact your firm for tax planning and tax return preparation.
*Conduct a survey as a way to solicit compliments and complaints so firms can better understand client needs. Analyze the survey responses as a way to improve the client experience and even as a way to garner media coverage.
*Use folded cards to thank your clients for their patronage.
*Mail one postcard during the tax season or, for even better results, mail a series of three or four. According to the DMA, response rates for direct mail increases with frequency.
Encourage accounting firm partners to use tax planning sessions with clients as the perfect time to schedule future meetings for May or June in order to follow up on introducing new services or discussing critical challenges clients may be facing.
Tax firms that make an extra effort to reach out and communicate with current and potential clients during their busiest time can garner a competitive advantage because many firms are not taking the time to implement direct mail marketing or other advertising campaigns.
Avery Print and Mail Center, http://www.printandmailcenter.com, provides one-stop, web-based printing and mailing services for many products, including postcards, brochures, self-mailers, holiday cards, business cards, letterhead, invitations and more. Avery PMC also provides a Rent-a-Mailing-List feature for businesses who want to send correspondence beyond their house lists to new prospects.
About Avery Dennison Worldwide Office Products: Avery Dennison Worldwide Office Products markets products under the well-known Avery brand name and is one of the world’s leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office, home and school-related supplies. Avery Dennison Worldwide Office Products, a business unit of Avery Dennison Corporation, is based in Brea, California. For more information about Avery brand products, visit the Avery Dennison Worldwide Office Products web site at http://www.avery.com or call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379).